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Google Analytics Filters: Don’t You Forget About Me 26 Aug 2013 | 05:57 pm
Why do advanced segments get all the love in Google Analytics? What about report filters and profile (view) filters? Filters and segments work differently. Do you know when you need a filter instead o...
3 Ways to Build a Trust-centered Consulting Practice 22 Aug 2013 | 06:51 pm
Two cops walk into a diner and sit down for a piece of pie and a cuppa coffee. “How’s the strawberry rhubarb tonight?” the first cop asks the waitress. “Hmmmmm ” she says. “We’ll, I think you would be...
11 Google AdWords Ad Extensions – Old, New and Betas 20 Aug 2013 | 05:00 pm
Of the various elements to advertising via Google AdWords, Ad Extensions are my favorite feature and topic of discussion during strategic planning. From sitelinks, to location extensions, to the newes...
How Often Should I Post on Facebook or Twitter? 19 Aug 2013 | 05:00 pm
The most frequently asked question at our social media seminars is always “How often should I post on Facebook or Twitter?” or its close cousin “When should I post on Facebook or Twitter?” This is not...
SEO Measurement Mistakes Part 2: 10 Google Analytics Gaffes 15 Aug 2013 | 05:21 pm
In my last article, I discussed 5 ways people stifle SEO campaigns at the macro level by focusing on the wrong KPIs. Today, I’d like to discuss a few common Google Analytics pitfalls we see when it c...
How to Survive in a World with No SEO Data 13 Aug 2013 | 06:49 pm
The best SEOs I know approach the trade as 80 percent science and 20 percent art. Under that model, the majority of our time is spent recording, reviewing and responding to the numbers that govern our...
Google AdWords Grant Account: 7 Tips for Every Manager 8 Aug 2013 | 05:28 pm
Are you a manager of a Google AdWords Grant account? If so, then you might be intimately aware (and perhaps even frustrated) at the many different rules that govern the use of Google AdWords for nonpr...
Five HTTP Header Fields Every SEO Should Know 5 Aug 2013 | 05:49 pm
When it comes time to conduct technical analyses of our clients’ websites, we can gain a great deal of insight by reviewing the HTTP response headers returned when we issue requests to their servers. ...
Announcing Our 2014 Google Analytics & AdWords Seminar Locations 1 Aug 2013 | 05:00 pm
At LunaMetrics, we like to be ahead of the curve. So far, we’ve had a great year with our Google Analytics & AdWords seminars; so good that, as many of our more asutute readers might have noticed, we’...
Call-to-Action Cheat Sheet for Writing Effective PPC Ad Copy 30 Jul 2013 | 08:21 pm
Using the proper call-to-action within your PPC ad copy is critical to optimizing PPC ad performance. A quality paid search ad makes a promise to potential visitors enticing them to click the ad. Thi...
