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[News] Bavaria creates a marketing conflict at World Cup with orange dresses 18 Jun 2010 | 04:35 pm
At WorldCup 2010 in South Africa, Bavaria - a Dutch brewer - creates a marketing conflict during a match opposing the Netherlands and Denmark with women dressed in sexy orange dresses. The action, con...
[News] The most creative people event 1 Jun 2010 | 07:37 am
Fast Company organises the 2010 edition of the most creative people in business. It will take place on June 16th in New York, US. Inspiration and creativity garanteed. On June 16th the Most Creative ...
[News] HP buys Palm, a technology fusion to come? 5 May 2010 | 08:54 am
End of April, 2010, the announcement of HP buying Palm seems for certain to come as a surprise, others however see the purchase as a very interesting and strategic movethat comes logically. HP paid ab...
[Surveys] Buzz or true ... women prefer iPhone-men? 5 May 2010 | 08:05 am
One week after the publication of the study, things are still not clear but what will remain in all heads of those that have heard / read about it is that women seem to prefer men with iPhones to men ...
[News] Apple beware, there's Lenovo's U1 Hybrid Ideapad 31 Jan 2010 | 01:41 am
Behind the fuzz around the launching of the iPad, there is more .... the Ideapad U1 Hybrid of Lenovo was presented beginning of January this year. With the advantage of being a hybrid, the tablet can ...
[News] Apple's Tablet: thou shalt be iPad .... or not 29 Jan 2010 | 12:14 am
Apple launches the iPad. The news of a super tablet to make reading more comfortable was awaited since long. Indeed, the 2010 Keynote of Apple should bring the newest tendency and modify the way of l...
[News] Apple makes Disney dream bigger 20 Oct 2009 | 06:57 pm
While the world still is concerned with reductions of costs, Disney just launched a huge plan to redynamise its retail outlet with the support of Steve Jobs and Apple. The plan is to transform the sho...
[News] Report suggests iPhone users more attracted to ads 10 Feb 2009 | 05:16 am
TheQ4 2008 Mobile Advertising Report from Limbo and GFK Technology published recently shows that iPhone users might be more tempted to react to advertising by phone. This might represent an interestin...
[Reviews] Sales and Marketing - organisational conflicts 5 Nov 2008 | 01:08 am
I just came across an article written on BNET’s blog about the organisational conflicts that may arise between sales and marketing. As both services are in fact made to work closely together, this iss...
[News] Philips launches intimate massagers for couples, that's a change in strategy 14 Sep 2008 | 08:40 pm
117 years old Philips group launches a controversy new product and aims to reorient its strategy towards health and well-being. The new product launch of Philips can be called more than surprising fo...
