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Digital Marketing Campaigns to Fuel Anticipated 2014 Business Expansion 27 Aug 2013 | 07:57 pm
Marketers are feeling better about the economy now than they have at any point during the past 4 years. That’s the news from the latest CMO Survey spearheaded by Dr. Christine Moorman and carried out ...
Franchising Organizations Seek Balance in National and Local Marketing 27 Aug 2013 | 11:41 am
Franchisors have a vested interest in making sure their franchisees protect the value of the brand they have developed. The parent organization often dictates how franchises go about marketing, pricin...
New Video! Big-Ticket Holiday Shopping, Online Shopping Research, Black Friday & Other Promotions 27 Aug 2013 | 12:00 am
The 3rd quarter edition of the Ad-ology Marketing Forecast focuses on holiday shoppers from the Ad-ology AudienceSCAN Reports. SCRIPT: Hello everyone… and welcome to the Third Quarter 2013 edition of ...
Supermarkets Must Innovate to Combat Increasing Competition 26 Aug 2013 | 11:58 pm
The retail market for foods and beverages is undergoing some significant changes, as traditional supermarkets face increasing competition from supersized "one-stop shopping" venues, as well as other r...
SMBs Using More Marketing Vendors 26 Aug 2013 | 08:19 pm
Most small and medium-sized business (SMB) operators believe that the Internet has leveled the playing field in commerce. These businesses are using technology to access supplies and customers, someti...
Premium Publishers to Rethink Releasing Inventory to Ad Exchanges 26 Aug 2013 | 11:05 am
This is the year that digital ad revenue will surpass print ad revenue. According to Ari Rosenberg, who wrote a great column for Online Publishing Insider, premium publishers are not exactly feeling r...
Consumers Embracing Smartphone Trade-In Options 24 Aug 2013 | 12:00 am
The awareness and momentum behind smartphone trade-ins is growing in the U.S. According to a new report, more than 60% of smartphone consumers are aware of their trade-in options for a new device and ...
Marketers Seek Superior Cost-per-Impression Returns with Promotional Products 23 Aug 2013 | 11:17 am
In addition to promoting themselves in traditional and digital media, advertisers also spend their marketing budgets on special events and bling, also known as promotional products. The Advertising Sp...
Labor Day Travel Expected to Reach New Post-Recession High 23 Aug 2013 | 12:00 am
Approximately 34.1 million Americans are expected to journey 50 miles or more from home during the upcoming Labor Day holiday, a 4.2% increase from the 32.7 million people who traveled last year, acco...
Marketers to Increase Branding On YouTube 22 Aug 2013 | 08:10 pm
Major brands have embraced YouTube marketing in a big way over the past several years. These businesses are finding that this social site can help them increase their long term reach in a way that com...
