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Consumer Psychology: Advertising Psychology 1 25 Aug 2013 | 06:26 am
Introduction These days there is no way of escaping advertising messages as they are incorporated into a multiple of settings. Every year billions are spent on advertising and it affects consumers ’ ...
Consumer Psychology: The Emotional Consumer 7 23 Aug 2013 | 06:26 am
Key Terms Affect regulation: People generally strive to make themselves feel better. Atmospherics: Creation of a certain atmosphere that has the ability to generate emotional responses. Excitation ...
Consumer Psychology: The Emotional Consumer 6 21 Aug 2013 | 06:26 am
Persuasive theories of emotion In addition to looking at how emotions influence aspects such as cognitive pro- cesses and decision-making, researchers have also investigated how emotion can be used t...
Consumer Psychology: The Emotional Consumer 5 19 Aug 2013 | 06:25 am
Use of music Music is often used to create a certain image and atmosphere in retail environments and it appears to have the ability to influence a wide range of cognitive and behavioural responses in...
Consumer Psychology: The Emotional Consumer 4 17 Aug 2013 | 06:25 am
Risk taking When it comes to the likelihood of engaging in risk taking behaviour, it is good to categorize mood into only two categories. People have been found to be more likely to take risks when t...
Consumer Psychology: The Emotional Consumer 3 15 Aug 2013 | 06:25 am
Impact of emotions upon decision-making Emotional reactions have been suggested to precede and be fairly independent of cognitive judgements (Zajonc, 2000). When confronted with products and services...
Consumer Psychology: The Emotional Consumer 2 13 Aug 2013 | 06:25 am
Measuring emotional responses to stimuli One common way to measure consumers’ responses to a particular stimulus is by the use of self-reports (most commonly questionnaires). Typically participants a...
Consumer Psychology: The Emotional Consumer 1 11 Aug 2013 | 06:25 am
Introduction Since the 1990s many researchers have acknowledged that consumers are not always rational because they are driven by their emotions. The impact of emotions upon consumer behaviour is evi...
Consumer Psychology: What It is and How It Emerged 8 9 Aug 2013 | 06:25 am
Summary Consumer Psychology is the study of human behaviour and thought processes in relation to products and services as well as how people are affected by consumer activities. How individuals are i...
Consumer Psychology: What It is and How It Emerged 7 7 Aug 2013 | 06:23 am
After World War II After World War II consumption around the world gradually started picking up again and consequently a renewed interest in advertising also emerged. Then a man called Ernest Dichter...
