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A Blueprint for the Video Content Marketing Revolution 22 Aug 2013 | 07:58 pm
“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” These words, spoken by Matthew Broderick in the 1986 instant classic Ferris Bueller’s Day Off, sum up m...
5 Marketing Technology Must-Haves for the Modern Marketer 15 Aug 2013 | 07:22 pm
When I was 17 and trying to figure out what I wanted to be when I grew up, chief marketing technology officer was 334th on my list, only 333 spots removed from my top choice, game show host. Nonethele...
How to Put Your Case Study on Steroids: A 3-Question Guide 8 Aug 2013 | 07:57 pm
Seventy-one percent of B2B content marketers say they use case studies as a marketing tool. Like any other form of content marketing, if lots of people are seeing the value in this type of content, yo...
11 Ways to Breathe Life Into Your Email Newsletter 1 Aug 2013 | 07:19 pm
There are a million blog posts with newsletter best practices: choosing an email provider, creating a mailing list, CAN-SPAM requirements, etc. If you haven’t seen at least 100 blog posts on a variety...
34 Things You’re Doing Wrong With Your Blog Posts 25 Jul 2013 | 07:41 pm
I probably work on 20 blog posts a week that come from six different writers, a variety of clients and several of our own Right Source staffers. So even though it seems like a blog post should be pret...
5 Types of Content That Deserve More Attention 18 Jul 2013 | 07:45 pm
Content marketing is not a marketing tactic. It’s not SEO. It’s not email marketing. It’s simply…bigger than all that. It’s an all-encompassing approach to how you handle your entire marketing mix, an...
Webinars and the Content Confidence Gap: An 8-Step Cure 11 Jul 2013 | 07:23 pm
As a content marketer you know that quality content is the key to driving traffic and audience engagement. Your blogging efforts are 99th percentile, you’ve mastered distribution, seamlessly integrate...
Don’t be a Caveman Marketer: Wrong Rock is not Constructive Feedback 2 Jul 2013 | 07:30 pm
If you’re a marketer who has worked on the “agency” side of the business, you have almost certainly run into clients who think they know what they want, but really don’t know, or don’t know how to tel...
The Corporate Website: Reports of Its Death Have Been Greatly Exaggerated 27 Jun 2013 | 07:08 pm
“Company websites will be gone in the next two years.” I heard this statement uttered at an event not too long ago by a marketer I know well, and I was taken aback. Sure, I thought, maybe she was jus...
How Good Are Your Blog Posts? 10 Tips for Making Them Remarkable 20 Jun 2013 | 08:06 pm
Over the past month or so, when Right Source staffers have asked me to provide feedback on a piece of content, I have begun to respond with the question, “Is it remarkable?” Sometimes the answer is “n...
