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Visiting the Valley: Trending Topics 12 May 2011 | 01:00 am
A few weeks ago I had the opportunity to spend a day out in Silicon Valley, the land of digital start-ups just outside of San Francisco. A friend of mine who works for a major global manufacturer is a...
Twitter Works, but Is It Working for Your Brand? 5 May 2011 | 01:00 am
(This is a special guest post from Douglas O’Donnell, Possible Worldwide Associate Director of Measurement & Analytics. The other day we were trading emails about how many brands fail to think about h...
Please Vote For the Betty Crocker iPad App! 15 Apr 2011 | 04:25 am
While many brands and agencies are “exploring” iPad marketing and considering added-value apps, only a handful have actually made the investment and turned talk into action. I’m proud that our agency,...
Nordstrom Email Gets It Right 10 Mar 2011 | 03:00 am
A little more than two years ago, I wrote an open letter to Banana Republic in this blog. I asked the company to please stop sending me emails for women’s clothing, and instead only send me notices ab...
How New Media Is Eroding the Mass Interruption Model 5 Mar 2011 | 03:00 am
(Warning: This is a #longread that I’ve been marinating on for about a month now. I would highly advise you, dear reader, to take advantage of the Print functionality below or use a service such as In...
Book Review: “Linchpin” Our Needed Wake-up Call 24 Feb 2011 | 02:59 am
Way back in December 2009, Seth Godin offered his blog readers a chance to get an advance copy of his new book, Linchpin. The first 3,000 folks who were willing to donate at least $30 to one of his fa...
Big Announcement: “Possible Worldwide” Our New Interactions Agency 16 Feb 2011 | 07:00 pm
Many months ago one of my daughters told me that she learned in school that sharks must keep swimming to stay alive. I cannot think of any better analogy to the advertising agency industry. In a world...
The Strategic Lessons in Groupon’s Super Bowl Fumble 11 Feb 2011 | 03:00 am
Groupon should have had one of the best Super Bowl ads during the big game last weekend. After all, the company checked off nearly all of the steps that many other advertisers have used in the past: w...
Big Companies’ Rising Demand for Digital Leadership 10 Feb 2011 | 03:00 am
If you work in the digital marketing world like me, you might have noticed a gradual increase in the number of recruiters calling with a wish to fill some pretty big roles in Fortune 500 companies. Ju...
Working vs. Nonworking in Digital Marketing 3 Feb 2011 | 03:00 am
As I tell people frequently, the driving purpose of the work I do each day is to help brand marketers make the move to the next evolution of marketing. Therefore, one of the core challenges that keeps...
