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Things not to do in 2013 30 Dec 2012 | 06:15 pm
With a new year beginning, a list of things you resolve to do in 2013 would be in your mind; whether they’re personal, professional, or a combo of both. What should you not do in 2013? Well, if you ar...
Consider Influence to measure an employee’s worth 23 Jul 2012 | 01:30 pm
Today, your performance review is based on things like sales numbers or percentage of goals met, set by the manager. Tomorrow, though, it could be based on something that until now has remained epheme...
Is Customer Service a part of Marketing? 22 Jul 2012 | 05:50 pm
It’s highly likely you already have an answer! However, if that’s a ‘No’, you must not miss this one. A customer calls up Zappos customer care toll free number and says, ‘I want to order a pizza’. Age...
Sunday Marketing #3 | Andy Sernovitz discusses word of mouth marketing. 22 Jul 2012 | 12:51 am
Andy Sernovitz discusses word of mouth marketing. Happy customers are the best advertisers. There are two ways to get customers talk about you. 1. Spend money in advertising and media. 2. Create an ar...
Sunday Marketing Talk #2 15 Jul 2012 | 02:05 am
Welcome to Sunday Marketing Talk #2. Hope you enjoyed last Sunday’s video where John Moore talked about ‘Creating Buzzworthy Companies. Lets quickly jump to 2nd talk of the series. In this 40 min vide...
Sunday Marketing Talk #1 8 Jul 2012 | 11:30 am
While it can cost hundreds of dollars to see leading marketers talk at conferences, here are free talks online that contain some great ideas on marketing. At Marketinomics, you’ll get to see one such ...
20 Top Marketers to Follow on Twitter 7 Jul 2012 | 08:51 pm
While it can cost hundreds of dollars to see leading marketers talk at conferences, buy their books and read their opinions; following them on twitter is free! Here are some twitter handles, marketers...
E commerce – now cleverer than Salesmen 5 Jul 2012 | 01:30 pm
A salesman can quote different prices to different clients / Customer; and it happens that way in many businesses. Your browser, shall now act as a clever salesman. The internet was supposed to be the...
Understanding Twitter’s dilemma 4 Jul 2012 | 06:38 pm
It’s high time that business guys understand technology! Forbes will have their own list, but if someone asks me which company I admire the most, I would invariably answer “Twitter”. But this answer s...
“Since you’re the person I trust…” 2 Jul 2012 | 07:49 pm
I’ve been getting connection requests on my linkedin profile with a new message now. It was, “I’d like to add you to my professional network on LinkedIn” and now its changed to something like, “Since ...
