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Does Your Business Have a Hernia? 9 Aug 2013 | 03:00 pm
About a month ago, I got to experience one of life’s joys – a hernia operation. The sad thing is that this was my third time – once in my 20′s, once in my 30′s and now once in my 40′s. You’d think I’...
Why Press Releases Should Be Part of Your Content Marketing Strategy 21 Jun 2013 | 03:00 pm
If you’ve mastered the art of blogging, it’s time to add a new tool to your content marketing arsenal. You may not have considered press releases as part of that strategy — after all, that falls more ...
1 Simple Trick for Improving Your Website Conversion Rate 7 Jun 2013 | 03:00 pm
While the term, “website conversion rate” may not seem sexy, it’s the most important online statistic to track. You see, website conversions happen when visitors follow your call to action, whether th...
The 4 R’s of Ridiculously Great Content 17 May 2013 | 03:00 pm
You can create as much content as you want, and use the best search engine optimization methods you can get, but if people don’t really care what you have to say, you’re not going to get far. That’s w...
Do You Know One of the Most Important Rules of SEO for Blogs? 3 May 2013 | 03:00 pm
As business owners learn more about the rules of SEO, how to rank well in Google and the importance of content in their marketing strategy, it’s almost like a light bulb goes off in their head at some...
5 Secrets To Writing Blog Posts People Will Actually Read 19 Apr 2013 | 03:00 pm
It’s all so familiar. I sit down at the computer. I devote a little morning time to reading the latest industry posts. Time well spent. Except when it’s not. Some of the blog posts are awesome. They’r...
3 Surefire Ways to Use Pinterest Analytics To Boost Your Social Media Marketing 22 Mar 2013 | 02:00 pm
Only months after Pinterest opened itself to business accounts, the fourth largest social media platform just announced its latest release: the Pinterest analytics tool. Matt breaking in here: to lear...
Is This the Beginning of the End for LinkedIn Groups? 8 Mar 2013 | 04:00 pm
This post may start off like a bit of a rant (and it is), but reading to the end will help you understand the business risks of depending on LinkedIn groups from here on out. Let me start by saying th...
How I Increased My Social Media Reach 95x in Just Two Weeks 22 Feb 2013 | 04:00 pm
When it comes to increasing my social media reach, I prefer the “slow-and-steady” method. Whether it’s more Twitter followers, more Facebook Fans or more LinkedIn connections, I’d rather grow my socia...
Moving from a Do Everything to a Niche Business Model 8 Feb 2013 | 09:30 pm
Everything changes when you switch to a niche business model. I’ve heard this time and time again, but recently I’ve had the opportunity to experience it for myself. My only regret is that it should h...
