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Identify triggers and barriers to part-time studying 21 Aug 2013 | 04:33 pm
In June we detailed how understanding local demand for part-time HE courses is vital for universities revenue streams. Recent funding changes introduced by the government have directly led to part-ti...
Understanding decision making through Timed Emotional Response 25 Jul 2013 | 06:52 pm
Not all decisions that consumers make are rational; most research has traditionally overlooked this fact. Here at SPA Future Thinking we have developed a new and innovative technique, Timed Emotional...
Understanding the Reformed Shopper: The dynamic electrical path to purchase 18 Jul 2013 | 03:34 pm
Our Shopper Barometer study has identified the current view of the world through the shopper lens, as well as future watching trends and emerging channels to be aware of. Alongside the many shopper c...
Identifying the next big idea for the kids market 15 Jul 2013 | 03:38 pm
Identifying the next big idea for the kids market is difficult to predict. Understanding what they will engage with and why is crucial to ensuring your brand connects with them at every level. Here a...
Craft Beers – How to optimise the opportunity 15 Jul 2013 | 03:18 pm
Craft Beers have been one of the few growth areas in the world of beer over the last few years. The double digit growth in the USA where the category originated in its definition is now being taken on...
The importance of governance for your charity 25 Jun 2013 | 08:17 pm
The recent launch of Inspiring Impact – The Code of Good Impact Practice aims to change the way the UK voluntary sector thinks about impact and make high-quality impact measurement the norm for charit...
Research technology breaks new ground in packaging research 25 Jun 2013 | 03:54 pm
Packaging research with consumers has increasingly moved online in recent years, particularly for speed and cost reasons. Recent advances in purchase behaviour simulation and CGI visualisation mean th...
The case for part-time student propensity studies 25 Jun 2013 | 03:08 pm
Recently the government has pushed through funding changes that have directly led to part-time HE course fee increases, widening the student loan opportunities but in the process, all but destroying t...
The impact of a changing media landscape 13 Jun 2013 | 07:49 pm
Understanding the path to purchase within the automotive sector is increasingly complex. Over the last decade the automotive landscape has been transformed; led by an increased level of sophistication...
GAME highly commended at Marketing Society Awards for Excellence 2013 11 Jun 2013 | 09:51 pm
GAME one of our key clients has been highly commended in this years Marketing Society Awards for Excellence 2013. The entry in the Brand Revitilisation category reflected the success of the GAME brand...
