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Rolling Stone Rolls Heads 26 Aug 2013 | 11:10 pm
The August 1 issue of Rolling Stone has certainly been a well-publicized, polarizing issue. The cover was met with descriptors like “outrage” and “shameful,” with two major drug store chains pulling t...
Four Ways to Avoid an “Uh Oh” Situation 19 Aug 2013 | 08:29 pm
“Hope for the best, prepare for the worst” is an appropriate mantra for public relations professionals. This popular phrase is also applicable to companies of any size, as preparation for a catastroph...
No Need To Be The First, Just Be The Best 17 Jul 2013 | 08:22 pm
Instagram took social media users by surprise last month with the introduction of Video on Instagram, which offers video capabilities to their fanatical photo-sharing community. By the same token, Ins...
George Zimmer Packs His Suit and Tie 28 Jun 2013 | 02:52 am
In a bold move last week, the Board of Directors for Men’s Wearhouse fired the founder and face of the brand, George Zimmer. While the sacking of a CEO or board member is fairly rare, it is typically ...
Is “Gamification” Just a Buzzword or the Next Best Investment for Marketers? 17 May 2013 | 09:00 pm
Have you ever received a gold star, or a token in my case, in elementary school for good behavior or producing good work in class? The star system is an effective incentive mechanism in which teachers...
The Black Mamba: Coaching Through 140 Characters 1 May 2013 | 01:53 am
For a man who usually lets his game do the talking, Los Angeles Lakers guard Kobe “Black Mamba” Bryant, sure had a lot to say during the team’s first playoff game this weekend. Sidelined by a torn Ac...
Is Word of Mouth Marketing For B2B Companies? 22 Mar 2013 | 04:01 am
Our agency is a proud member of the Word of Mouth Marketing Association (WOMMA). If you haven’t heard of WOMMA, I recommend you take a look at their website, and browse some of the content they have ...
Billboard and YouTube Metrics Don’t Add Up 15 Mar 2013 | 06:29 pm
She’s an 18-time Billboard No. 1 artist with five consecutive Billboard No. 1 singles. She’s none other than singing superstar Mariah Carey. Talk about a powerful introduction. Recognizing an artist a...
Why Your Brand Should Be On Tumblr…Yesterday 8 Mar 2013 | 04:40 am
Tumblr. It packs the photographic punch of Instagram and the networking notability of Facebook into one real-time stream of magnificence. While social media content is shared and passed around fast en...
A Silicon Valley Twist on the Mommy Wars 1 Mar 2013 | 10:49 pm
Under the heading of “Only in Silicon Valley” comes a new salvo from the Mommy War Front. For those who have been living under rocks for the last few days, Yahoo! CEO Marrisa Mayer is eliminating what...
