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Red Bull Singapore's cringing marketing clashes with its global brand values 27 Aug 2013 | 03:48 pm
When I first saw Red Bull’s appalling Real SG Heroes campaign I thought it was a clever tongue in cheek joke…until I realised that they were being serious. Red Bull owners would surely ...
Creative people, data and Superman 27 Aug 2013 | 10:34 am
We all want to live in a world where good ads triumph over the bad, dull, boring kind.
The Thinking Machine appoints CCO 26 Aug 2013 | 10:21 pm
JAKARTA - The Thinking Machine Indonesia, the newly formed independent ideas agency, has announced the appointment of Rajiv R. Menon as chief creative officer. Rajiv has been running his own experient...
StarHub gives the Filipino community a movie treat 26 Aug 2013 | 07:41 pm
SINGAPORE - As a thank you gesture, StarHub invited its customers from the prepaid mobile segment to a special treat, earlier this afternoon. About 100 of them, mostly from the Filipino community, got...
Estee Lauder seeks digital agencies for brands in China 26 Aug 2013 | 07:35 pm
SHANGHAI - The Estee Lauder Group has launched agency reviews for its brands in China, according to an agency source who is participating in the pitch.
Learn about consumer anxiety to build trust, not to exploit: JWT 26 Aug 2013 | 07:20 pm
GLOBAL - Pakistanis worry about crime and terrorism, Japan is understandably nervous about natural disasters, and China and Hong Kong fret about the cost of living, according to JWT's annual Anxiety I...
Photo gallery: Bates CHI & Partners' breakfast session on innovation 26 Aug 2013 | 07:17 pm
Bates CHI & Partners held the first of a planned series of breakfast briefings in Singapore Friday, hosting representatives from InterContinental Hotels Group, Unilever, Diageo, National Library Board...
R U OK? starts quirky conversations to help prevent suicide 26 Aug 2013 | 07:10 pm
SYDNEY - R U OK? Foundation, a suicide-prevention organisation, has launched an outdoor and digital advertising campaign to encourage Aussies to get creative with talking to their friends and family m...
Coca-Cola links up ‘marketing’ with ‘commercial’ in India 26 Aug 2013 | 07:09 pm
INDIA - Coca-Cola has announced a series of management changes in India as it moves to meet its stated goal of making the country one of its top five markets by 2020.
M2M announces new general manager in Sydney 26 Aug 2013 | 06:50 pm
M2M have today announced that former UM Melbourne Managing Director and current APNO Marketing Director, Wendy Gower will be joining the team as General Manager for Sydney.
