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CROSS MEDIA ATTRIBUTION 25 May 2012 | 01:46 am
Building bridges across Paid, Owned and Earned Media to optimize media mix efficiencies and effectiveness Increased fragmentation of the media space and constant innovation in the digital media space...
EFFECTIVE FACEBOOK MARKET PLACE ADVERTISING 19 Apr 2012 | 12:32 am
The Facebook Marketplace provides advertisers with the unique opportunities to target consumers based off precise self-selected interests and affiliations. Anything a consumer shares on Facebook is ta...
NOW IT’S PERSONAL, From Discovery to Trust 15 Dec 2011 | 12:08 am
The Search landscape has evolved over the last ten years and provided us with greater insights into consumers and the ways they interact with Search Engines. Over the last five years Google has evolv...
SOCIAL SEARCH, SEO Best Practices & Tips 9 Dec 2011 | 11:28 pm
The evolution and impact of Social Search is still in its infancy. Media Contacts expects Social Search will continue to gain in popularity and continue to be a larger percentage of the Search Engine’...
SOCIAL MEDIA ATTRIBUTION, Beyond user engagement 15 Jul 2011 | 07:44 pm
This Havas Digital Insights piece outlines Artemis’ methodology for attribution across Display, Search, Video and Social Media, showing real-world examples of applications to the ecommerce world, as w...
Navigating Online Consumer Privacy 16 Jun 2011 | 01:37 am
The question of control of data generated by consumers’ online activities has rapidly become a hot topic in the marketing industry worldwide. In this paper we seek to lay out the current situation and...
Industry Overview: Banking in Latin America, An Online Perspective 11 May 2011 | 02:58 am
Havas Digital’s new “Industry Overview: Banking in Latin America,” it’s a white paper developed to share with you the most relevant digital insights of the banking industry today in order to better se...
How To Find Social Media Success – Comparing Like for Like 11 Apr 2011 | 02:54 am
Success is not with the brands that shout the loudest anymore, it’s about those that seek to inspire conversations, engage consumers and reward interaction to add meaningful value to the life of their...
Ad Exchanges: Bringing Sanity to Display 11 Mar 2011 | 04:30 am
The online advertising system is currently flawed. The advertisers aren’t reaching their intended audience; the publishers aren’t getting fair market value; and the consumers are swamped with ad clutt...
Cross-Media Behavioral Measurement 11 Jan 2011 | 12:32 am
Cross-media behavioral measurement is the analysis of multiple media channels in concert to quantify the impact each channel has: in driving Website behavior; in influencing the spread of the brand’s ...
