Microbusinessentrepreneur - microbusinessentrepreneur.co.uk
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The delight of the media to the latest GDP figures 25 May 2012 | 01:36 am
“no-one could have predicted this” Said Andy Verity on BBC’s Radio 5 Live breakfast show. This was his apocalyptic reaction to the revision of the GDP figures for the first quarter of 2012. What was t...
The Cookie Regulations – a layman’s guide 22 May 2012 | 02:45 am
You may have heard in the media a certain amount of huff and puff about “cookie” regulations coming into force in May. Here’s my take on the matter. What is a cookie? Browsers suffer from one huge p...
Microbusiness organisations 9 Nov 2011 | 06:44 am
There are a few organisations out there claiming to support microbusinesses – I’m interested to know what experiences you have of them. If you’re a member of any organisation, please add a comment to ...
“we’re doooomed” – the Dad’s Army of media commentators 2 Nov 2011 | 09:32 pm
I am utterly fed up with the way the current economic climate is being reported by the media. This came to a head yesterday when better than expected GDP growth was reported in the UK. Growth of 0.5% ...
Online Shop: BigCommerce 24 Jun 2011 | 06:45 am
Having set up and run a number of online shops over the years, I’ve used several packages. I started with ShopFactory but that’s desktop based (you upload your store) so when we came to launch MakingY...
Email Marketing: MailChimp 24 Jun 2011 | 02:46 am
I’ve used a number of email marking services over the years – most notably GetResponse.com and AWeber but MailChimp is my favourite. Just as every business needs a decent website, every business shou...
Dinosaurs alive and well in the corporate marketing department 10 Jun 2011 | 09:43 pm
Picture the scene. You work for a corporate marketing department with, of course, a limited budget. You’re launching a new product and considering how to market it. Traditionally, you’d buy print adv...
How turning around the signup process quadrupled my conversion rate 26 May 2011 | 05:02 am
Any marketer worth their salt will tell you that “the money’s in the list”. What they mean is that, over a period, you can convert many more visitors to buyers by having a mailing list. Sometimes this...
How to get CDs and DVDs produced professionally for next to nothing 6 May 2011 | 09:26 pm
Presentation is everything in business and if you offer your customers CDs or DVDs either as products in their own right or as part of your marketing, there’s little point unless they are produced pro...
Business Records Checks: what the Small Business Owner needs to know 2 Apr 2011 | 04:42 am
My accountant is trying to drum up business for their “Tax Investigation Insurance Scheme” which is fine. What isn’t fine is that they’re mixing it up with the proposed Business Records Checks which a...
