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The Mobile Opportunity for Travel Marketers 21 Aug 2013 | 07:29 pm
Mobile phones have elevated from a means to communicate into the channel of choice for information source. It is known fact that Mobile devices have completely changed the way consumers shop, and sea...
Introducing the Cube Abstraction for Apache Hive 19 Aug 2013 | 01:53 pm
At InMobi, we have an internal Hadoop based system to support ad-hoc analytics needs of users. This system gives users a unified conceptual interface to the data collected from several sources, withou...
InMobi Showcase app on Google Play Store 9 Aug 2013 | 10:07 am
On the heels of our InMobi Showcase app on iOS, we are super excited to announce that the same app is now available on Google Play. With mobile advertising still in its early stages of rapid growth, ...
日本国内のアプリダウンロードに関するユーザーアンケートの調査結果 9 Aug 2013 | 08:00 am
インモビは、アプリダウンロードに関するユーザーアンケート調査を行いました。調査結果によって以下の事がわかりました。 アプリダウンロードの決めて 回答者の約3割が、ストアでの評価以外に、アプリの説明と画面イメージ、アプリの価格が、アプリダウンロードの決定に重要、と回答。 また回答者の4人に1人が、家族・友人からのオススメが影響を与えると回答。 新しいアプリをどのように見つけているか And...
12 Interesting Facts About Tablets You May Not Know 7 Aug 2013 | 02:48 pm
“In five years, I don’t think there’ll be a reason to have a tablet anymore,” said Thorsten Heins, CEO, BlackBerry, much to Google and Apple’s surprise. With all the speculation around the lifespan o...
Launching InMobi Insights: Our thought leadership portal on mobile advertising 5 Aug 2013 | 03:34 pm
Mobile devices have evolved into ‘must have’ shopping accessories as consumers are increasingly using the mobile web to research products, comparison shop or make purchases. With consumers increasingl...
Celebrating one year of driving revenue for the world’s most popular cricket [sports] app 30 Jul 2013 | 04:38 pm
Cricbuzz, the world’s most popular cricket app, celebrated a year of association with InMobi. 12 months ago, Cricbuzz selected InMobi as their exclusive partner for India, to help monetize their crick...
MMA CEO Summit 2013 30 Jul 2013 | 10:38 am
For the last couple of years, the discussions at MMA have revolved around – “This year indeed is the year of mobile”. This time around it was all about “how fast can mobile scale to help brands engage...
InMobi Insights – Brand Issue 2013 30 Jul 2013 | 10:22 am
We are publishing this issue immediately after the Cannes Lions 2013 event – the largest gathering of creative and advertising professionals across the globe. Starting in 2012, Mobile Lions was introd...
Mobile Transforming the Face of Beauty & Personal Care Shopping 29 Jul 2013 | 11:16 pm
Mobile devices are transforming the consumer mobility landscape across the world, and have become more of an always-on personal companion. With the rapid penetration of smartphones, Internet and email...
