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eDM Campaign Management – It’s a Necessity! 27 Aug 2013 | 08:59 am
We have all heard of the saying ”D.I.Y. – it’s in our DNA” – umm maybe in earlier generations of Kiwis. I did some home DIY a few years ago and it ended up costing me twice as much i.e. what I paid ...
Email Design Do We Change It Now For Mobile? 19 Aug 2013 | 08:48 am
In New Zealand email recipients are still using earlier versions of email clients like Outlook 2007 and IE7 & 8. Recent developments in email design suggest we need to focus on mobile devices and how...
How To Get Inbound Marketing Working For Your Business 9 Aug 2013 | 04:37 am
New Zealand businesses have adopted inbound marketing but how do they know if it is really working for them? What can they do to get better results? If we target the three inbound marketing types si...
Reputation Management – What We Learn From Fonterra 5 Aug 2013 | 04:13 am
Reputation management and building relationships with customers is foremost in minds of most New Zealand businesses. The recent Fonterra scare lets us all know we need to keep on top of our game at a...
Which Devices Do Your Email List Recipients Use? 30 Jul 2013 | 07:50 am
Do you need to know if your recipients are using their mobile devices (phones, tablets) to view your business eDM emails? The short answer is ‘Yes’. In New Zealand most of us are still using the com...
Which Email Marketing Statistic Is The Most Important? 17 Jul 2013 | 08:39 am
A client asked me recently… – “which statistic do I need to review every time I send an email marketing message?” While I wanted to say to my client – just review this one statistic I could not. The...
No To A Business Blog – We Are Not Writers 5 Jul 2013 | 04:29 am
Is your business quilty of saying something like this? ”We don’t have a business blog because we’re not writers”. There is a fear out there when it come to business blogging so it is often overlooke...
Perception Rules – Look After All Your Marketing Channels 28 Jun 2013 | 02:45 am
Its easy to get caught up in one marketing channel and forget your business has many channels and they all need attention. Perception rules therefore ignoring your social media profiles or your email...
Is Your Email Unsubscribe Rate Normal? 18 Jun 2013 | 09:48 am
Well we know there is no such thing as ‘normal’ so we can all relax. The experts who analyse email marketing statistics can and do arrive at an average unsubscribe rate range however we believe looki...
How To Grow Your Business Email Marketing List 24 May 2013 | 03:21 am
Growing your email marketing list is a challenge for all new zealand businesses. How do you do it well and compliantly? We have some vital tips for replacing your email list attrition rate and growing...
