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Personalization: Building More Rewarding Relationships 27 Aug 2013 | 06:00 pm
This blog post is an excerpt from our Smart Marketing: Putting the Pieces Together eBook. Did you know that personalized emails increase open rates by 72 percent and click rates by 81 percent? Fifty-...
Feature Friday: Click-to-Open Rate (CTOR) in Publicaster Edition 23 Aug 2013 | 08:33 pm
The summer 2013 update to WhatCounts Publicaster Edition brought with it many new features and functions, many of which we will be covering in this space in the near future. Today, however, we’re goin...
3 Content Ideas for Holiday Retail Emails 22 Aug 2013 | 05:50 pm
Content marketing should always be a primary focus for digital marketers, but especially so during the holidays. Email open rates and click rates are higher from October through the end of December. S...
Best of the Blog: Tips for Amazing Seasonal Email Campaigns 20 Aug 2013 | 06:00 pm
3 Reasons You Should Start Planning Your Holiday Email Campaigns Now Do you sometimes feel stuck between the rock of not having the time to create a personalized seasonal email campaigns and the hard...
Feature Friday: Social-Only Posting in Professional Edition 16 Aug 2013 | 06:00 pm
Today, we’re getting down and dirty with social-only posting in Professional Edition because it’s a simple way to automate and personalize your social media postings to Facebook, Twitter and LinkedIn....
Following Up on Gmail’s Tabbed Inbox 15 Aug 2013 | 06:00 pm
It has been nearly two months since our first post discussing Gmail’s tabbed inbox, and in that time a lot of new details have emerged regarding this major shift in the Gmail interface. In this post, ...
Meet a Technical Account Manager: Robert Webster 14 Aug 2013 | 06:00 pm
Robert Webster, Technical Account Manager Q: How long have you been with WhatCounts? A: Nine months Q: Where are you from, originally? A: Oceanside, CA (San Diego area) Q: What is your favorite p...
3 Seasonal Email Campaigns You Could Be Sending 13 Aug 2013 | 06:00 pm
In the marketing world, timing is everything. One common habit that successful businesses have is that they take advantage of major holidays and special events by creating special, promotional campaig...
Feature Friday: Compare Reports in Professional Edition 9 Aug 2013 | 06:00 pm
One thing that all marketers like to do is compare metrics from different campaigns. With our Professional Edition there’s a simple feature that allows you to do this. Comparing metrics from different...
Meet a Services Account Manager: Matt Skalka 7 Aug 2013 | 08:00 pm
Matt Skalka, Services Account Manager Q: How long have you been with WhatCounts? A: Three months Q: Where are you from, originally? A: Ellicott City, MD Q: What is your favorite part about being ...
