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What’s Wrong with Applause and Other Attaboys? 22 Aug 2013 | 12:56 am
Paid to clap? Paid to wait at a stage door and clamor for autographs? Paid to laugh, gasp and otherwise do the right thing in the audience? Yes. It’s a job. At the Moscow Bolshoi ballet, you may find ...
Is Social Media the End of Humanity? 14 Aug 2013 | 10:28 pm
More than half of Web traffic is from non-humans. That could include the cute guy or gal you’re flirting with on OKCupid. And, experts estimate: only one-third of your Twitter followers are likely hum...
Will Your Personal Brand Mature in 30 Years? 1 Aug 2013 | 02:43 am
In last Sunday’s New York Times, journalist Jessica Grose proudly proclaims her status as the childish sound of the Millennial Generation. She has been repeatedly criticized for sounding like a twelve...
Why Don’t People Follow Good Advice? 24 Jul 2013 | 11:20 pm
Do you ever feel like your good advice is wasted on the people you give it to? In a recent research project, visitors to McDonalds and Subway restaurants were given slips of paper letting them know t...
Personal Brands: Are You An “Is, And, Also?” Ok! 18 Jul 2013 | 01:17 am
“All the best people are!” That’s what we would have said had we met at an upper crust luncheon still roiling at 4 PM, when too much to drink caused us to wave white wine glasses as we made dramatic, ...
Eliminate the Negative in Your Personal Brand 10 Jul 2013 | 11:25 pm
Most people dwell on what’s wrong. It’s just a human tendency to discount the positives and accentuate the negatives, whether you’re discussing your childhood, your high school experience or the last ...
How Do You Increase Your Personal Brand Value? 4 Jul 2013 | 12:51 am
The value of the companies in the top one hundred big corporate brands are up as much 129% in value (Apple) and down as much as 16% (Nokia), according to Interbrands’ research. If you looked at these ...
How to Talk in Metrics that Matter to Recruiters 26 Jun 2013 | 11:48 pm
Big Data is the new comfort zone for decision-makers who fear taking action or making a choice without justifiable cause. The decision might be wrong, but if they’ve made it based on an assemblage of ...
Don’t Hate Me Because I’m a Personal Brand 20 Jun 2013 | 12:55 am
You’re probably not old enough to remember the 1980’s Pantene shampoo commercial. This lovely young woman with long, thick, shiny hair looks you in the eye, and with abundant self-esteem few will ever...
Why You Need a Recruiter to Feel You 13 Jun 2013 | 05:03 am
You’re probably not old enough to remember the 1980’s Pantene shampoo commercial. This lovely young woman with long, thick, shiny hair looks you in the eye, and with abundant self-esteem few will ever...
