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The Runways of Facebook: Are Fashion Brands Walking The Walk? 5 Feb 2013 | 10:52 pm
Marc, Oscar, Donna, Diane, Kate – do you have your thumbs warmed up? Fashion week is upon us and, as usual, there’s a lot of buzz going around (and we don’t mean the flu.) What will it be this year, s...
Javier and The Bean Cart: Big Brand Lessons From a Small Business 30 Jan 2013 | 11:57 pm
Javier and The Bean Cart: Big Brand Lessons From a Small Business from Napkin Labs on Vimeo. And… if you’re ever in Boulder stop by the cart: Beans, Inc. …
How To Do It Best: Fan-Driven Video Content 25 Jan 2013 | 11:52 pm
We added video functionality to our platform a few months back. It is continuing to prove itself as an engaging marketing tool. Video is a lot of different than other user-generated content. For one, ...
How Some Of The Most Unsocial Companies Are The Most Social: Integrating Social Into The Product 24 Jan 2013 | 10:44 pm
Social media: the holy grail for “connecting” with your consumers. Or is it? How are companies like Apple and Traders Joe’s succeeding without a strong presence on social networks? The truth is these ...
Back To The Future: Capturing The Attention of Millennials 18 Jan 2013 | 10:02 pm
In the 80s and 90s, the rise of mass media gave brands the opportunity to spread their message across the globe. Since birth, Millennials have been bombarded with mass marketing messages, sequestered ...
Social Media Can’t Help You Sell Crappy Soap 16 Jan 2013 | 01:39 am
The New York Times published an article last week asking a simple question; Can social media sell soap? While it is a basic question, it’s also a provocative one. This question has plagued every CMO f...
How Social Can Drive Deeper Value For Brands 9 Jan 2013 | 12:33 am
Marketing teams are beginning to exhale as they crack the code to measuring social media ROI. However, they’re beginning to discover it’s not the return they want to write to the CEO about. Is the val...
Wrap your Products in Great Stories 2 Jan 2013 | 11:01 pm
Stories matter. It might sound like marketing bullshit, but consumer product companies need to wrap their products in stories that matter to stay relevant. Why? Because competition is fierce and with...
Around The Campfire: Eric Larsen, Polar Explorer 27 Dec 2012 | 04:59 am
We haves some pretty inspiring clients! Eric Larsen, Polar Explorer, is currently heading south. REAL south! As we write these words Eric Larsen is on an expedition to the South Pole. And it’s no surp...
Around The Campfire: Mike Fan, Inc. Magazine 27 Dec 2012 | 04:45 am
Every year Inc.com releases a list of what they deem the ‘World’s Coolest Offices.’ Traditionally, this has been an internal project with the editors scoping, judging and, ultimately, awarding the off...
