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A Day in the Life of a PPC Specialist 6 Aug 2013 | 01:57 pm
My name is James and I work as a PPC Analyst at Net Media Planet, the Paid Search and Display Advertising specialists. I recently finished a Master’s degree in Physics, and a role in PPC advert...
5 Secrets to a Tip Top PLA Campaign 30 Jul 2013 | 01:55 pm
Product Listing Ads (PLAs) provide a richer and more engaging search experience for shoppers. With the share of spend on PLA campaigns increasing, online retailers are investing more time and budget t...
Understanding new Extended sitelinks 22 Jul 2013 | 03:23 pm
Google first introduced Extended sitelinks in beta back in early 2012 (originally called Enhanced sitelinks), and these have been slowly rolling out across the UK since. In mid-June Google intr...
‘Mad Men’ versus PPC Men 15 Jul 2013 | 07:37 pm
On occasion I have found myself longing to be a “Mad Men” style advertising executive from the 1950s. It isn’t just the Bourbon at 10am, or the glamorous PAs, it’s the blissful ignorance that advertis...
Last minute tips for a smooth upgrade to Enhanced campaigns 10 Jul 2013 | 02:06 pm
As all search marketers are aware on July 22nd, 2013, all Google AdWords accounts will be auto upgraded to the new Enhanced campaigns format. Given the adverse coverage on Enhanced campaigns, there h...
3 small ways to drive bigger performance from your ads 1 Jul 2013 | 03:48 pm
It’s a competitive world out there, and here in the world of Search the competition on the SERPs (search engine results pages) has never been greater. The messaging that you use in your ad is a vi...
Our Top 5 Excel Time Saving PPC Tips 26 Jun 2013 | 10:26 pm
Once your PPC account scales to a certain level, using a spread sheet programme like Excel can really speed up the process of analysing stats and making mass changes to your account. We use many d...
Shining a light on China – Emma Herrod of Internet Retailing explores the Chinese opportunity with Sri Sharma of Net Media Planet 24 Jun 2013 | 02:15 pm
Emma Herrod of Internet Retailing talks to Sri Sharma, Managing Director of Net Media Planet, and Johnny Zhu, CEO of Chinese advertising agency CharmClick, to explore the rise of e-commerce in China a...
Understanding the Full Value of Mobile – the latest tools and insights from Google 18 Jun 2013 | 01:28 pm
We check our mobiles up to 150 times each day and 90% of people use their mobile devices to solve problems in their personal and work life. Despite this, many brands are still unsure about how to br...
Top 5 ways to reach new horizons for the Travel sector with PPC 17 Jun 2013 | 06:11 pm
The travel sector is one of the most prolific spenders in Paid Search marketing. Indeed, travel companies spent more on pay-per-click advertising than any other industry except for finance in 2012*. A...
