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A While Back, I Said “Web Design Is SEO” — And It’s Even Crazier Today 27 Aug 2013 | 05:39 am
It was last year sometime, I wrote a little post talking about how Net Profit Marketing’s secret was that our two areas of endeavor — web design and SEO — were actually more or less the same thing. It...
Just Like Detroit: SEO Is Forking Itself 24 Aug 2013 | 05:39 am
Detroit is a ‘city in progress’, and we seem to have divided along some pretty clear lines lately: there’s the haters, and the builders. The interesting thing is that it’s not a socioeconomic divide; ...
Just How Important Is Social Media To Your Page’s SEO? 22 Aug 2013 | 05:35 am
Let’s get one thing straight right off the bat: asking whether or not “social media” is important is almost meaningless. “Social media” means Facebook and Twitter, but it also means Orkut and Zivity a...
Just Like Cleveland: SEO Requires a Powerful ‘Back End’ to be Truly Awesome 20 Aug 2013 | 05:32 am
One of the things that Cleveland used to be known for was building things. As one of my favorite YouTube videos [NSFW] sings, “Here’s the spot where there used to be industry — this train is carrying ...
The Three Things That Distinguish Designer-Friendly Code 17 Aug 2013 | 05:20 am
We web designers often think of code as being a tool by which design is created — but there’s actually a design aspect to code itself. Designer-friendly code is significantly easier to optimize, to ma...
Writing Content For the Modern Web: Overly-Focused Won’t Cut It 15 Aug 2013 | 05:19 am
There’s a lot of struggle in the world of search engines to define ‘relevance’. How do you determine, if someone writes the word ‘fly’, whether they’re talking about insects, zippers, airplanes, baseb...
Google’s Recent Spat of “NoFollow” Orders Aren’t Really Surprising 13 Aug 2013 | 05:14 am
It seems like everyone all over the SEO world right now is having a bit of a spaz attack, because Google is coming out with a bunch of statements lately that point out specific kinds of links that the...
Google’s New Guidelines: Building Backlinks, Pt. II 10 Aug 2013 | 07:07 am
The problem with following Google’s guidelines about building backlinks (see Part I if you don’t remember what I’m on about) is that it’s mathematically impossible. Google wants SEO people to become p...
Google’s New Guidelines: Building Backlinks, Pt. I 8 Aug 2013 | 06:44 am
Google updated their Webmaster Guidelines a few days ago. The changes weren’t massive, but it’s worth looking at what they said regarding building backlinks. Here’s a good example: [One way to violat...
Understanding SEO: What is a Bounce Rate and Why Does it Matter? 6 Aug 2013 | 06:40 am
Whenever someone clicks onto a website, stays on the page they landed on, and then clicks away from the site entirely (or worse, clicks the “back” button), that’s called a “bounce”. (If they click to ...
