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Big brands are embracing Tumblr – are you? 27 Aug 2013 | 04:05 pm
Earlier this month, we at NewsReach looked at why brands need to produce content that encourages potential customers to stay on their website for longer. Dwell time is extremely important and compani...
Twitter rolls out related headlines feature 23 Aug 2013 | 03:04 pm
Brands are always keen to receive as much exposure as possible through their online marketing and this is why so many turn to social media. The real-time nature of channels such as Facebook, Twitter ...
Looking to boost website traffic? Produce some creative content 22 Aug 2013 | 03:06 pm
For many companies looking to build an impressive online presence, a boost in website traffic is the holy grail. Getting people through the door is half the battle and once you have done this, you h....
The time is nigh for video 21 Aug 2013 | 03:05 pm
There have been plenty of signs that video is becoming an increasingly important medium for content marketers. This recent NewsReach post showed that 82 per cent of survey respondents plan to increas...
Communicating through content: Avaya targets success 20 Aug 2013 | 03:02 pm
In case you haven't already noticed, we think that content marketing is a pretty big deal. Producing a range of thought provoking blogs, white papers, infographics and videos is a great way to engag....
We’re living in a real-time world. Get used to it 19 Aug 2013 | 03:04 pm
There is no getting away from it, social media has shifted the goalposts for brands. Getting a product out there used to be easy, as big companies merely combined expensive TV campaigns with hoardin....
Which types of content are brands favouring? 16 Aug 2013 | 03:05 pm
Earlier this week, NewsReach looked at how brands should be diversifying their content offerings as much as possible. Now, a new study conducted by Axonn Research – a division of our parent company A...
Is video killing the white paper star? 15 Aug 2013 | 03:04 pm
There is no doubt that video has revolutionised the content marketing sphere, but that doesn't mean there is no longer any room for written material. According to the B2B Content Marketing Report, au...
Are consumers staying on your site for long enough? 14 Aug 2013 | 02:04 pm
So, you've produced a few blog posts and judging by your social media metrics, they are being shared frequently. However, you still haven't seen any upturn in sales – what is going wrong? It is all w...
Fancy a night in the Twitter hotel? 13 Aug 2013 | 03:04 pm
Remember when we told you that brands cannot afford to ignore the growing power of Twitter? Like many others, we knew the social networking site was incredibly popular, making it a great place for co...
