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This week’s must reads 27 Jul 2013 | 12:28 pm
We’ve had another beautiful week here in San Francisco, and before we head into the sunshine-filled weekend, we wanted to share some of the news our North American clients made this week. AnchorFree’...
This week’s must reads 20 Jul 2013 | 01:11 am
It’s been another eventful week here at Bite. Anametix CEO Pelin Wood Thorogood stopped by our San Francisco office to kick off our new “Powerful Speakers” series – watch this space for a full recap o...
Tailoring social to your brand 15 Jul 2013 | 09:46 pm
At last month’s Integrated Marketing Week in New York City, Bite joined various sessions discussing the latest trends in marketing. At one session in particular, “Where Does Social Fit in Your Media M...
This week’s must reads 13 Jul 2013 | 12:25 am
We’ve been launching products, brainstorming, playing Jenga (and even singing away) here at Bite this week but wanted to take a moment to share some of the waves our clients made. The Economist publi...
Bite named Asia Pacific Mid-Size Network of the Year 4 Jul 2013 | 03:39 pm
Campaign Asia has named Bite as Mid-Size Network of the Year at the PRWeek Asia 2013 Awards. The award recognizes Bite’s marketing services approach, where great content powers not only compelling pub...
Next 15’s Richard Eyre presented with the Advertising Association Mackintosh Medal 1 Jul 2013 | 02:20 pm
Richard Eyre, non-executive Chairman of the Next 15 Group, was presented with the Advertising Association’s Mackintosh Medal at the AA President’s Dinner 2013 on 26 June. The award, for outstanding p...
Entrepreneur is the new DJ 27 Jun 2013 | 02:00 pm
In the 90s, everyone wanted to be a DJ. In the Noughties, everyone wanted to be an instant celebrity. In this decade – everyone wants to be an entrepreneur! People have been enterprising for years,...
#WallStreet 18 Jun 2013 | 11:07 pm
For most companies a social media presence is table stakes – one of the most critical components of any digital marketing strategy. And recruitment strategy. And customer service strategy. And … secur...
Is a niche social network worth your brand’s time? 11 Jun 2013 | 09:55 pm
When advising clients on the right marketing mix, I always recommend reserving at least 10% of their budget for experimental marketing. Digital initiatives, as a whole, used to be considered pretty ex...
Keeping it light 5 Jun 2013 | 11:31 pm
“So, what is your favorite flavor of jelly beans?” my desk neighbor Adrian looks up from his computer to ask. “Hmmm…” I think. “The black ones, maybe the pink ones second.” “EWWWW! Who likes the black...