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Understanding and Disabling Google Personalization 8 Oct 2010 | 08:55 am
One of the most common questions I get from readers who are tracking negative content in the search results is: “Why are are Google search results different when I use someone elses computer?” - Whe...
Maximizing Front Page Visibility for Your Primary Domain 24 Jun 2010 | 06:53 am
If your site is poorly optimized, it may only take up one space on the front page of Google’s search engine results page (SERP) – leaving the rest of the page “up for grabs” by your competitors and cu...
Using Humor to Defend Against Negative Publicity Attacks 4 Jun 2010 | 01:06 pm
This week, a Turkish ship full of Pro-Palestinian activists tried to break a naval blockade of the Gaza strip. When the Israeli Navy tried to board the ship to inspect the cargo, violence broke out an...
Why Negative Pages Rank: Link Neighborhood Diversity 21 May 2010 | 10:00 am
Google’s PageRank – the algorithm that decides which pages show up when someone searches for your name – is an incredibly complex and nuanced algorithm. Every time you hit the “Google search” button –...
Setting Up and Safeguarding An Online “Alter Ego” Identity 11 May 2010 | 05:36 am
Not too long ago it was fashionable and normal to go by a pseudonym like “CyberBabe” or “Warlord” – even on professional blogs or forums. Around 2008, when Twitter started to take off, a critical mass...
Online Sabotage on Complaint Sites 30 Mar 2010 | 01:11 pm
You can’t belive everything you read online. This is especially true if you read it on a trashy, anonymously-registered “complaint” site. These for-profit sites, like Rip Off Report, ComplaintBoard an...
Making Online Reputation Management Look Natural 16 Mar 2010 | 05:01 am
Making your online reputation management (ORM) campaign look natural isn’t easy. It takes creativity, an eye for diversity, and the ability to step outside of yourself and get inside the head of the a...
LastPass – An Excellent Online Identity Management Tool 9 Mar 2010 | 03:47 pm
LastPass is a high-quality online password manager for all popular web browsers. It lets you toggle between multiple online identities and brands (personal, business, client #1, client #2) at the clic...
The Danger of Stealing People’s Content, Images & Identities 4 Mar 2010 | 04:37 pm
Recently, the Iran arms smuggler for Hamas (a Palestinian Arab terrorist group) was assassinated in a Dubai hotel room. The suspects used forged passports bearing the names and photos of real people i...
Traditional PR vs. Search Engine Reputation Strategy 23 Feb 2010 | 04:20 pm
There are major, fundamental differences in how traditional media and search engines serve up news and information. The public also consumes, evaluates and remembers info they see in search engines di...
