Pauldunay - pauldunay.com - Marketing Darwinism
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6 Things to Keep in Mind When Replatforming 30 Apr 2013 | 11:00 pm
Posted in Business IntelligenceTesting As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience...
The Social-Shake-Up: A New Breed of Marketer is Coming 25 Apr 2013 | 09:47 pm
Posted in InnovationInteractive MarketingStrategy Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) [...] Related posts: Social Data can add Years to ...
Your Testing Program: Smart Ways to Get Your Team On Board 11 Apr 2013 | 01:01 am
Posted in eCommerceOptimizationTesting Who would object to gathering hard data on exactly how customers move through your site, what happens on specific visits, and what unseen speed bumps and sticki...
More Traffic? Or More Conversions? No Contest. 10 Apr 2013 | 11:00 pm
Posted in Behavioral TargetingCommerceConversionConversion OptimizationCustomer ExperienceeCommerceInteractive MarketingPersonalizationTesting The reality is, if you provide a really stellar online e...
Using Visual Recognition to Tap into the Consumer Mindset 4 Apr 2013 | 11:00 pm
Posted in AdvertisingApplicationsContent MarketingCrowdsourcingVisual Recognition Marketers have been trying to capture that magic moment when a potential consumer is actually looking to interact wit...
4 Ways E-commerce Can Drive Conversions From Green Initiatives 21 Mar 2013 | 10:00 am
Posted in eCommercePersonalization Going green, online—is it worth it? The short answer is yes. [...] Related posts: Four Ways to Evolve Your Online Conversions When you think about it, the Darwini...
3 Reasons Online Customers Never Return 20 Mar 2013 | 06:57 pm
Posted in eCommercePersonalization There are many reasons customers will only buy from a site once [...] Related posts: Four Ways to Evolve Your Online Conversions When you think about it, the Darw...
Using Hashtags as Strategic Objects 27 Feb 2013 | 11:00 pm
Posted in HashtagsTwitter Hashtags have been around for a while. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made...
Five Signs Your Online Customers May Be Cheating on You 6 Feb 2013 | 11:00 pm
Posted in Behavioral TargetingConversion OptimizationCustomer ExperienceeCommerce These days, consumers have more choices, more incentives and more reasons to comparison shop for the best deals out t...
9 Reasons QR Codes are Bad for Your Brand 30 Jan 2013 | 11:00 pm
Posted in QR Codes The tale of the QR code is a sordid story. The QR (Quick Response) code was originally the trademark name for a two-dimensional barcode system. It was invented in 1994 by Denso Wav...
