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5 Steps for Small Business Shipping Efficiency 26 Apr 2013 | 07:34 pm
Face it: Mailing and shipping are often the weakest link in the sales process. That’s the case whether you’re generating sales online, offline, or both. When you move product, you literally have to mo...
Mobile Web Development: Don’t Forget To Consult Your Customers 26 Mar 2013 | 12:15 am
Mobile web development is a hot topic among small business owners and marketers. We all know that a large number of people now access the Internet through mobile devices. We also know that these mobil...
How to Make Daily Deal Websites Work for Your Small Business 3 Jan 2013 | 02:00 pm
In a previous blog post about local online advertising, we talked about the role of daily deal websites like Groupon and LivingSocial.com. For those not familiar with the concept, daily deal websites ...
Infographic: A Third of Customers Prefer to Shop on Mobile Devices 21 Dec 2012 | 02:00 pm
Despite the huge growth in the use of mobile devices, mobile marketing often seems to fly under the radar of marketers. Why? One possible reason is that there is no shortage of other new marketing op...
Monthly Poll Round-up: How Are You Thanking Customers This Holiday Season? 19 Dec 2012 | 02:00 pm
This past month we polled pbSmart Essential readers about how they were thanking customers and suppliers this holiday season. Here’s what we learned: 27% of you are sticking with traditional hand-wri...
Small Business Balance Sheet in Plain English 17 Dec 2012 | 10:30 pm
Do you view your balance sheet as simply a requirement from your accountant? Is a balance sheet something where you “park” numbers or assets? Do you wonder why small businesses even bother with balanc...
8 Reasons Your Business Needs a Mobile Website 13 Dec 2012 | 07:47 pm
Does your small business need a mobile website? Most often the answer to that question is “yes”, but you still might be wondering how a mobile website can help grow your business. As more Americans pu...
USPS Postage Increase: How will it impact your small business? 11 Dec 2012 | 10:01 am
In 2013, the USPS will be implementing a postage increase that could potentially have an impact on your business. Whether you rely on it as a core part of your business (like many E-tailers) or your p...
Use a Customer Email Campaign This Holiday Season 6 Dec 2012 | 10:00 am
A season’s greetings email campaign card or thank-you coupon is a great way for your small business to connect with customers and stay top of mind. With 84 percent of consumers planning to spend the s...
3 Ways to Make the Best of Your Mobile Website 4 Dec 2012 | 10:00 am
Mobile websites can be a powerful tool to help you reach the large audience of potential customers that have mobile devices. Once you have a mobile website, it’s important to use the right marketing s...
