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Steps, Plateaus, and Goals Part 1 27 Aug 2013 | 01:10 am
Steps are simple: One in front of the other. In terms of stairs there is a step below and a step above. When talking geological terms a plateau is a large flat area. In weightlifting vernacular a plat...
“It’s Nothing Personal” 22 Aug 2013 | 10:06 pm
Of all the oxymoronic phrases that exist in the world today perhaps one of the most sour is “It’s nothing personal”. Some people use it strictly matter-of-factly intent on it meaning exactly what it s...
Barometers and the Balinese Room 20 Aug 2013 | 02:01 am
You might be wondering what scientific instruments and old clubs have in common and how they have anything at all to do with your business. In today’s post I will show you how they can both teach simp...
Branding Part 3 16 Aug 2013 | 12:55 am
In previous blogs I’ve gone over a little bit about the basics of branding, delved into an example of how branding can create and reinforce an image to elicit a certain response from consumers. In tod...
Branding Part 2 13 Aug 2013 | 01:52 am
In my last blog I talked about Branding briefly. Now I’d like to explore some of the psychology, some of the emotion involved with branding. I’d like to share a little bit about how branding works and...
Branding Part 1 8 Aug 2013 | 09:46 pm
Branding is to traditional businesses something like SEO is to online businesses- it is a way to get your name out into the public eye. It is a way to spread your message simply. It is a way to plant ...
E-literate 6 Aug 2013 | 01:39 am
FB, G+, ICMYI. In the past half dozen or so years I’ve seen a lot of things. The age of cellphone communication and social media is upon us. It is one of those Webvolutionary things I talked about a f...
#TMI 2 Aug 2013 | 12:34 am
When our friends tell us lurid details of their exploits or our parents unload massive, uninvited accounts of medical ailments or even when our bosses inundate us with vast amounts of tedious technica...
Twinkies, Roaches, and the Apocalypse 29 Jul 2013 | 10:26 pm
I’ve heard it said many times that only two things will survive the apocalypse: Twinkies and roaches. It is often a off the cuff quip about either how hard roaches are to kill or a subtle pondering on...
Don’t Get Out Yelped 25 Jul 2013 | 01:29 pm
I like Yelp. It is a handy service. You can find the nearest Chinese restaurant, a local repair shop or even the nearby Theatre. Isn’t that neat? All that information on one handy-dandy website. They ...
