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Pavlov’s Dog, Associative Memory and Social Branding 24 Jul 2013 | 11:32 pm
The ultimate goal of branding is to establish dominance in your category, to be the company that first comes to mind when people need whatever it is you sell. By now we’ve all heard the story of Pavlo...
I Believe In Magic, Do you? 23 Jun 2013 | 07:30 pm
Life is full of magical moments. While one can argue that magic isn’t real another can argue that it is, it all boils down to perspective. What’s your take? Me? Magic is real. No, I’m not talking abou...
The Abraham Path – Connecting Around a Common Cause 21 Jun 2013 | 02:17 am
The Abraham Path is real, but before I get into that I’d like to bring up the fact that I’ve written on the subject of social causes before and how a company can use them to connect with the people of...
Selling To Their Wants, Not To Your Own 22 Apr 2013 | 07:47 pm
As salespeople there are really only two ways that you can make your customer feel. The first is to make them feel as if all you want is their money; the second, is that you truly do want to help them...
Collaboration – Creating a Deeper level Of Social Engagement 4 Apr 2013 | 10:07 pm
I know what you’re thinking, “another post on engagement!” I know, I know, but in this post my aim isn’t to tell you the importance of it, rather I am going to lay out the 4 stages of social engagemen...
Collaboration – Creating a Deeper level Of Social Engagement 4 Apr 2013 | 10:07 pm
I know what you’re thinking, “another post on engagement!” I know, I know, but in this post my aim isn’t to tell you the importance of it, rather I am going to lay out the 4 stages of social engagemen...
Implementing A Massive ROE Process 21 Mar 2013 | 02:49 am
Lately, I’ve been writing about the importance of building relationships and going above and beyond in your customer service with your clients. The first rule of creating word-of-mouth is to give peop...
Implementing A Massive ROE Process 21 Mar 2013 | 02:49 am
Lately, I’ve been writing about the importance of building relationships and going above and beyond in your customer service with your clients. The first rule of creating word-of-mouth is to give peop...
How To Run Your Dealerships By The Book, Taking Action 15 Mar 2013 | 01:19 pm
It’s 4:38 am as a sit in the Charlotte, NC airport with the smell of cinnamon and icing wafting towards me from Cinabon. I see people moving slowly while they groggily walk to their gates, cussing the...
How To Run Your Dealerships By The Book, Taking Action 15 Mar 2013 | 01:19 pm
It’s 4:38 am as a sit in the Charlotte, NC airport with the smell of cinnamon and icing wafting towards me from Cinabon. I see people moving slowly while they groggily walk to their gates, cussing the...
