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Innovative and creative campaigns on social media help construct a positive brand image 27 Aug 2013 | 09:57 am
ICICI Lombard General Insurance projects itself as a brand with a conscience on social media. Whether it is to raise funds for some upcoming campaign or to raise awareness about their own moral stand...
Retail leaders devise innovative solutions in the midst of a slowdown 27 Aug 2013 | 09:30 am
The International Retail Leaders summit in Mumbai organized by Economic Times brought together some of the best and the brightest minds from the field of marketing. The summit began on a gloomy note w...
Amul rejuvenates Amulya, shifts the focus to youth 26 Aug 2013 | 09:46 am
Amul has come up with a new campaign strategy for its Dairy whitener Amulya to connect with the youth. Amulya, the Dairy Whitener from the house of Amul has been long been branded as the whitener wit...
Paving the way to mobile marketing success and understanding the consumer 26 Aug 2013 | 09:30 am
Rohit Dadwal, Managing Director, Mobile Marketing Association, APAC 2012 was an important year for the mobile. China exceeded the 1 billion subscriber mark1, with 1.11 billion mobile phone users out ...
India leads SMARTIES APAC 2013 award winners’ list 26 Aug 2013 | 09:15 am
Unilever, Coca Cola and Mindshare win big at Singapore The inaugural SMARTIES APAC 2013 concluded on August 23, 2013 in Singapore with some of the region’s most prominent names walking away with reco...
Nokia strengthens Lumia portfolio in the face of competition from Samsung 23 Aug 2013 | 09:50 am
Nokia’s new hope Nokia announced the launch of 2 new Lumia smart phones showcasing its innovation in the smartphone category across price points. Nokia Lumia 925 boasts of a superior imaging experien...
Top 5 Brands that make the best use of Facebook 23 Aug 2013 | 09:04 am
With 71 million active users of Facebook in India alone, brands are competing every day to gain more fans, more ‘likes’ and more customers. Here’s a list of the top five brands (starting with the best...
Colgate loses the battle against Pepsodent in Delhi High Court 22 Aug 2013 | 09:33 am
The Delhi High Court has dismissed the injunction petition filed by Colgate against the Pepsodent Germicheck Superior Power advertisement. HUL’s spokesperson expressed his satisfaction saying.”We are ...
Brands come together to bring the world online 22 Aug 2013 | 08:35 am
A global partnership of brands with the goal of making internet access available to the next 5 billion people could not have taken place at a better time. Internet.org was launched by Mark Zuckerberg,...
Samsung dethrones Nokia from numero uno spot in India 20 Aug 2013 | 05:06 pm
Nokia has been nudged out of its number one spot in four categories by Samsung, reveals the Indian Mobile Handsets Market Survey for the financial year 2012-13 by Cyber Media’s Voice and Data. The res...
