Pointtopoint - pointtopoint.com - Point To Point
General Information:
Latest News:
Aspire To INSPIRE In D.C. 23 May 2012 | 12:18 pm
I love Washington D.C. Not the traffic or the high-density congestion, but the architecture – both old and new. Driving in from the east and still groggy from lack of sleep, I hit the GW Memorial Par...
Insights Into Mobile and How Customers Are Utilizing It 30 Apr 2012 | 12:08 pm
Mobile media is a phenomenon within the web phenomenon. At the start of 2012, there were 5 billion mobile devices in use, the equivalent of 70% of the world’s population, which means there are over th...
How The Pinhole Economy® is Changing Marketing 27 Apr 2012 | 12:49 am
In a recent post about The Pinhole Economy, we introduced the concept of the Pinhole, a metaphorical aperture that customers use to draw in the things—products, brands, information, influence—that are...
Empowering Architects & Specifiers Through Information 25 Apr 2012 | 08:11 am
The method of design-build construction has been steadily increasing in the U.S. public building sector for more than 10 years. According to George Middleton, President of George Middleton & Associate...
6 Mobile Apps For Architects and Designers That Got It Right 24 Apr 2012 | 06:25 am
As we explored in a recent blog post, usage of mobile apps and smartphones amongst the A&D segment is on the rise. According to a recent study, 55% of architects use smartphones to download apps (jus...
From Fire Hose to Pinhole 19 Apr 2012 | 01:21 am
In the not-to-distant past, producers (and their intermediaries) controlled the entire production chain. They decided what would be produced, where it would be available, and when, where and how custo...
Contractor Insights: Building the Building Before You Build It and How to Market in This Fragmented Landscape 4 Apr 2012 | 04:15 am
Contractors are an aging work force. With an average age in the 40s/50s, this is a breed that is aging out, retiring and will soon be unable to service the construction market and infrastructure devel...
Building Brand Loyalty With Contractors That Are Resistant To Change 27 Mar 2012 | 12:15 pm
Contractors often use multiple building products on a daily basis and come to trust certain brands. Often times, they stick with the brand on which they originally learned to work. Additionally, you h...
Knowing Your Audience – The Divergence of Contractors In Age and Media Usage 27 Mar 2012 | 03:50 am
Its no news that the economy has put a damper on new construction the last few years. Despite a slow down on the construction front, contractors still command significant control in terms of spending....
Shoot and Score…Fundamentals to Get Your Product Specified 21 Mar 2012 | 03:03 am
Ice hockey hall of famer Wayne Gretzky once said… “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.” U.S. homeownership rates continued to fal...
