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Final Lap: Good Reads for the Week Ending August 23 23 Aug 2013 | 11:05 pm
It seems that the world revolves around Google, especially in the internet marketing and SEO industries. Their constant innovation can be awe-inspiring. I think it’s important to remember that they’re...
Ask the Pit Crew: Which Social Networks Should I Choose for My Business? 21 Aug 2013 | 09:39 pm
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives with a “bonus lap” by a guest industry pro. Have a question you’d like answered? Ask ...
Final Lap: Good Reads for the Week Ending August 19 16 Aug 2013 | 09:36 pm
I discovered a local gem not too far from our offices this past weekend, The Toys Time Forgot. They feature toys from the 1940s to modern toys and best of all, as one blogger wrote, they have a stagge...
Dear Developer: Building a Website Isn’t Good Enough, It Has To Be Marketable, Too 12 Aug 2013 | 05:00 pm
Dear Web Developer, Let me start off by saying that I am simply amazed at your skills and abilities. The fact that you can take what appears to be random strings of letters, numbers and other strange ...
Final Lap: Good Reads for the Week Ending August 9 9 Aug 2013 | 09:51 pm
Over the summer we did some remodeling around the PPM offices. We’ve got a new office on the second floor and our conference room is now ready for the small-group online marketing workshops we’ll begi...
Ask the Pit Crew: What Is the Best Way to Get Started with Google Analytics? 7 Aug 2013 | 04:00 pm
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives with a “bonus lap” by a guest industry expert. Have a question you’d like answered? A...
Optimized SEO Pages + PPC Landing Pages = Optimized Landing Pages That Rock! 5 Aug 2013 | 10:20 pm
One of the most common things mentioned in articles on building successful PPC campaigns is landing page optimization. And rightfully so. The quality of a landing page can have an impact on Google’s w...
Yeah, But… We Don’t Want You Changing Anything on Our Site 5 Aug 2013 | 05:00 pm
In all the years I’ve been doing SEO, this has been one of my favorite conversations from a “Yeah, Butter.” A company came to us about our SEO services before they started designing their new site. We...
Final Lap: Good Reads for the Week Ending August 2 2 Aug 2013 | 06:47 pm
We all need breaks during the work day. Some people in the office like to break up the day with a short walk, play a quick game of pool, or run next door to the convenience store for an afternoon Snic...
Not Following Your SEO’s Recommendations Is Like… 31 Jul 2013 | 05:00 pm
Several months ago, I reached a point where I needed to move out of my rental home and start looking for a new place to live. I had specific needs and the rental house just wasn’t doing it for me. So ...