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Avoid self-inflicted social media wounds 17 Jun 2011 | 04:27 am
For the past week, I have seen several blogs, posts and articles lambasting the idea that a “social media expert” exists. In true fashion, a PR shop has helped fuel the fire that social media professi...
How to Develop a Quality Twitter Following 17 May 2011 | 05:49 am
Whether you’re in business and looking to promote, or an individual looking to connect or find information, Twitter over the past two years has become one of the fastest growing social media out there...
LOVE OR MONEY: The Conflict Between Creativity and the Bottom Line in Advertising 6 May 2011 | 08:07 am
Just like matters of the heart in literature and movies, in the advertising world, there is a conflict of interest between love and money. The problem is that it’s our love, but it’s the client’s mon...
Kansas City: Big City Attractions, Small Town Nice 23 Apr 2011 | 09:07 am
Kansas City viewed from the Keeper of the Plains perspective Kansas City still views itself as a cowtown in many ways. It may be because that’s how outsiders view the city. Maybe Kansas Citians revel...
Why Working in Advertising Is Like Doing Your Taxes 16 Apr 2011 | 05:01 am
You never know whether the end result will be good or bad till you’re finished. People who’ve tried to do it themselves realize they usually get a better outcome when you pay a professional to do it....
Top 10 Differences Between Doing Your Taxes and Working in Advertising 14 Apr 2011 | 04:31 am
Tax code is easier to decipher than some creative briefs. No one ever asks you to make the name bigger when you’re doing your taxes. An emergency meeting with an accountant is far less stressful tha...
The effectiveness of badvertising 1 Apr 2011 | 07:43 am
As painful as it is, I’m contemplating an issue this week I never thought I would. Can bad advertising (or “badvertising” as we coined it back in college) be a good strategy? After all, if people are...
Branding Starts At Home 26 Mar 2011 | 03:40 am
In the old days, branding was done to a person, to symbolize that they had committed a shameful act. In the more recent old days, the most popular connotation involved cowboys, rope and a fire. Today,...
Working in advertising 18 Mar 2011 | 03:59 am
I’ve noticed that in television and movies, often the people who couldn’t quite get it together end up in advertising. And they all contacted agencies, and they all got jobs, and they all loved it, a...
Kansas City Hosts Big 12 Tourney 11 Mar 2011 | 11:06 am
This is our favorite time of year. The Big 12 is in town. What exactly does that mean? For Kansas City, it means money. Tourism. Hotels are full. Downtown restaurants are full. Bars are full. Walk a...
