Ppcanalytica - ppcanalytica.com
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Sub-Communities within #PPCChat 29 Jun 2012 | 03:39 am
With a social network graph like the one I'm able to generate for the #PPCChat community one of the things to look at is sub-communities and clusters within the original graph. For a directed gra...
PageRank of #PPCChat participants 26 Jun 2012 | 03:42 am
I've been downloading and saving every tweet on the #PPCChat hashtag using the Twitter streaming API. If you're interested in this sort of thing then you should look at my twitter streaming tw...
Gambling on Ad Tests 27 Feb 2012 | 10:23 am
Imagine that you are in a casino and that you want to make money as quickly as possible playing the bandits. Also assume that you are in the kind of imaginary casino where it is actually possible to m...
Unforseen Risks When Stopping Brand Bidding 13 Feb 2012 | 11:20 am
Mid January, competitor ads on the brand name terms became much more aggressive. We uhmmed and ahhed for a bit because we didn't want to waste money with no direct return but it was also obvious t...
How Important is Bid Managment? 5 Feb 2012 | 04:35 am
Summary of the "Flamewar" Everything started on the Click Equations blog with a post about the death of bid management. Craig's main idea (dressed up with a very provocative title) is that too ma...
4 Things Online Businesses Should Have 8 Dec 2011 | 07:00 am
1. A Business Model Google Likes Good luck trying to make money on AdWords with your thin affiliate site. Other business models that may be doing OK now but which I would consider high risk: Price ...
Gini Index - A KPI for Account Structure? 16 Nov 2011 | 09:34 am
The Gini Coefficient for a country or society is a measure of how equally or unequally incomes are distributed. A value of 0 means that everyone has the same income and a value of 1 means that only on...
Ecommerce Campaign Structure - The 3 Stages 7 Nov 2011 | 11:09 am
Stage 1: Just Starting Out / A Small Account At this stage the account is fairly basic either because it is new or because it is too small to make the extra effort of moving to stage 2 worthwhile. St...
Brief Update 24 May 2011 | 08:28 am
The summary says pretty much everything. I have open sourced some of the code I was working on at https://github.com/ppcanalytica/AdWords-to-PostgreSQL. There is enough there to get AdWords data into...
Classifying Landing Pages with Mahout 1 Mar 2011 | 10:34 am
One time, after scraping a client site for extra data I had a list of around 2000 long tail pages that I needed to create ad groups for. Creating the keywords was easy(ish); it was an exercise in mung...
