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Why The Company You Keep Online Is A Big Deal [And How To Fix It] 27 Aug 2013 | 09:01 am
You know how your parents told you that the company you keep says a lot about you? The same is true when it comes to the Internet and how the company you keep online can impact your reputation and cre...
Your Innate Fallibility 22 Aug 2013 | 09:01 am
What is the worst feeling on earth for you? I’m not referring to tragic life events, I’m talking about those feelings that can happen any day of the week. For me, the worst feeling on earth is a combi...
Should Interns Be Paid or Unpaid? 21 Aug 2013 | 09:01 am
It’s one of the most hotly contested issues around right now. No we aren’t talking about Alex Rodriguez and Biogenesis. We aren’t even talking about Obamacare. The hot debate lately has been over whet...
Would You Want To Know… 13 Aug 2013 | 09:52 am
…if your boss is an ass? I don’t just mean they waste your time at work (time they’re paying you for, let’s be serious for a second so at some level, wtf do you care?), but I mean a real ass – doesn’...
The Blogger Approachability Conundrum 12 Aug 2013 | 09:01 am
To me, bloggers are like pit bulls (I love pit bulls). Most of them are nice, loyal and even affectionate. But some really aggressive ones have given the whole species a bad name. Because some blogge...
Is the Power of Social Media in Politics a Good Thing? 11 Jul 2013 | 09:01 am
Social media is big. Bigger, in fact, than even the most liberal commentator would have predicted a decade ago. It influences every part of our life, where we go, what we do and how we do it, that inc...
Facebook’s Future 9 Jul 2013 | 09:01 am
Facebook’s mission is to make the world more open and connected. Since launching in 2004, Facebook has changed what it means to connect online and has empowered billions to share. But nearly a decad...
Brand Crisis Comms: This Is How You Do It Right 2 Jul 2013 | 09:01 am
Crowdfunding giant Kickstarter hit a rough patch lately with some project misses (and some all-out fails), but one thing they’ve done right? Crisis communications, a notoriously complicated area for b...
Agency Outreach Gone Wrong: And How to Avoid It 29 May 2013 | 09:01 am
Work as part of a PR or ad agency team doing outreach to bloggers or influencers on behalf of your client? If so, there are some easy steps to follow to make sure your outreach yields good results. An...
Knowing Your Audience: How PR Agencies Need to be Careful Choosing Customers 6 May 2013 | 09:01 am
Recently, in the town of Skegness in England, there was uproar when Italian ‘premium’ beer brand Peroni was accused of snobbery for not allowing its product to be sold in a hotel in the town. The hote...
