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Change IS Good—Setting Your Small Business Apart from the Big Wigs 27 Aug 2013 | 09:49 pm
Most businesses may think in order to compete, they must lower prices in order to gain customers. Small businesses, rejoice. You don’t need to break your back bending prices to compete. All you need ...
4 Questions to Get Your Digital Marketing Back on Track 27 Aug 2013 | 01:16 am
Digital marketing is supposed to put you at the top of the game. So what gives? If it’s all the rage, why doesn’t it work for your print shop? Before you blame it on the concept (we assure you, digit...
Need to Print More and Quickly? The Case for Digital Printing for High Volume Direct Mail 24 Aug 2013 | 12:51 am
With ever growing advances in technology, the novelty of our new toys seems to overshadow the results. So don’t get hampered down with keeping up with the latest trends. Rather, it’s important to rese...
Cruising Your Way into the Right Sales Gear 22 Aug 2013 | 09:42 pm
Driving a manual car can be tricky. Not enough on the clutch and the engine comes to a halt. Too low of a gear and the engine revs. And when the gears aren’t quite intact, you hear that ear-piercing g...
VDP = BFF—Why Variable Data Printing is Incredibly Awesome 21 Aug 2013 | 10:36 pm
Oh, variable data printing, how you make our lives so much easier. Giving so much information and allowing us to print more efficiently, VDP is our best friend in the world of direct marketing. Remem...
Heading to a Trade Show? Consider QR Codes with PURLs 21 Aug 2013 | 12:47 am
Whether or not you’re crazy about QR codes—hear us out. Sure, there are mixed reviews. But you could spice up your next trade show with QR codes that lead to PURLs and landing pages. Adding a persona...
5 Tips for Avoiding Sales Pitch Failure 19 Aug 2013 | 11:26 pm
Rule #1: Know thy Customer You can know anything and everything about your product backwards and forwards. But if you don’t know who you’re selling the product to, then consider yourself defeated. R...
Writing Email Subject Lines that Stand Out Among an Inbox of Competition 16 Aug 2013 | 09:54 pm
If you see a subject line compelling enough, you’ll read it right away. No matter if you were on your way out the door, in the middle of brushing your teeth or tying your shoes. If it’s good enough, p...
Writing Long-Form Content That Will Get Some Google Love 15 Aug 2013 | 09:43 pm
If you ask us, understanding Google’s search algorithms is akin to trying to understand Sheldon Cooper’s science rants. It’s better to just nod along. However, when Pandu Nayak (the guy who authored ...
Getting Your Customers to Develop a Brand Crush 14 Aug 2013 | 07:58 pm
If you want to keep your customers interested, you’ve got to keep the magic alive. You know those butterflies you got when your middle school crush glanced your way—or the emotions you felt when your...
