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Making the Most of Marketing Resources: How You Can Boost Performance and ROI 26 Aug 2013 | 08:32 pm
FREE WEBINAR: SEPTEMBER 26, 2013 @ 2.00 p.m. ET The overall marketing mix is expanding much faster than marketing budgets because of the explosion of social, mobile and big data capabilities. To kee...
Chief Marketer Listline August 21 22 Aug 2013 | 02:54 am
Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: New list to market in past 7 days Exclusive to list manager Data car...
Not All Customers Are For You: Prospecting 101 22 Aug 2013 | 01:07 am
Wisdom on prospecting can come in interesting places. For example, I’ve spent a lot of time over the past few days with my young sons and my elderly mom. When viewing their choices in entertainment, I...
Nerdist’s New Media Empire 21 Aug 2013 | 11:57 pm
By John Patrick Pullen (Entrepreneur) Here’s something you already know: Media has changed, and so has the way media empires are built. Consider the Nerdist, which has grown from a blog and twitter f...
Monday and Friday Best Days for Facebook Engagement 21 Aug 2013 | 11:34 pm
By Ishbel Macleod (The Drum) The majority of Facebook posts are made on Thursday and Friday, but Monday is one of the best days for engagement, research by Socialbakers has found. For the story, vis...
Special Report – Mobile Event Tech 21 Aug 2013 | 10:36 pm
By Kenneth Briodagh (Event Marketer) There’s more to mobile marketing at live events than attendee apps. Event Marketer’s latest tech special report focuses on mobiles devices marketers can use to e....
Amazon Outage Causes Tweetnado 21 Aug 2013 | 10:26 pm
Amazon.com went down for about an hour earlier this week—and the Twittersphere lost its mind. Check out Multichannel Merchant’s Storify of some of the top tweets about August 19, 2013….the day Amazon...
How Do You Buy Marketing Tech? 21 Aug 2013 | 10:18 pm
By Heather Clancy (Small Business Matters—ZDNet.com) The web and social media have made it much simpler for small and medium sized businesses to drive awareness for their goods and services. Still, ....
Announcing the 2013 PROMO PRO Awards Finalists 21 Aug 2013 | 04:25 pm
The campaigns honored as PRO Award finalists once again have exceeded expectations. It is a distinguished collection of promotional campaigns that sets a powerful example of how agencies and brands ca...
Email and Mobile — Perfecting the Digital Marketing Mix 21 Aug 2013 | 12:52 am
FREE WEBINAR: SEPTEMBER 12, 2013 @ 2:00 p.m. ET Have you changed the way you communicate? Would you rather receive 10 text messages than one phone call? Do you start to panic if your mobile phone is...
