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The Missing PR Skill 23 Aug 2013 | 08:23 pm
The guy who hired me to do PR for AT&T was a former newspaper editor. Like his peers at most companies, he only hired ex-journalists. I had a degree in broadcasting and, though I didn’t know it at the...
APR: Able, Prepared and Ready to Excel 21 Aug 2013 | 12:12 am
Attend the APR Boot Camp, the final preparation for the Readiness Review and APR examination, in Philadelphia from Oct. 23–26, just before the PRSA 2013 International Conference. Since graduating co....
Five Steps Towards More Successful Media Training 16 Aug 2013 | 08:52 pm
I’m so looking forward to presenting “Media Training: How to Deliver Compelling Messages” on Sunday, Oct. 27 from 3–4:15 p.m. at the PRSA 2013 International Conference. At last year’s Conference, this...
Ten Tips for a Successful APR Process 13 Aug 2013 | 11:06 pm
Attend the APR Boot Camp, the final preparation for the Readiness Review and APR examination, in Philadelphia from Oct. 23–26, just before the PRSA 2013 International Conference. Since earning the AP...
Only the Best Data Can Lead to Better Decisions and Direction 12 Jun 2013 | 06:30 pm
I’ve long been a fan gal for research in PR. Personally, I obsess over trends, opinions and ultimately, what motivates customer sentiment toward a brand, product or an entirely new way of doing things...
Only the Best Data Can Lead to Better Decisions and Direction 12 Jun 2013 | 06:30 pm
I’ve long been a fan gal for research in PR. Personally, I obsess over trends, opinions and ultimately, what motivates customer sentiment toward a brand, product or an entirely new way of doing things...
How PR Can Attract and Engage More Influencers and Buyers With Content Marketing 7 Jun 2013 | 12:10 am
In today’s fast moving search and social Web, content flows in every direction throughout a variety of platforms, formats and devices. In fact, by the year 2020, a study from Ericsson reports that the...
How PR Can Attract and Engage More Influencers and Buyers With Content Marketing 7 Jun 2013 | 12:10 am
In today’s fast moving search and social Web, content flows in every direction throughout a variety of platforms, formats and devices. In fact, by the year 2020, a study from Ericsson reports that the...
What Happens When Machines Become “Social?” 4 Jun 2013 | 07:42 pm
Last Friday, I had the opportunity to talk to Peter Semmelhack, the founder and CEO of Bug Labs, and author of the recently published book, “Social Machines.” Peter will deliver the Friday keynote add...
What Happens When Machines Become “Social?” 4 Jun 2013 | 07:42 pm
Last Friday, I had the opportunity to talk to Peter Semmelhack, the founder and CEO of Bug Labs, and author of the recently published book, “Social Machines.” Peter will deliver the Friday keynote add...
