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WordPress SEO: Your First Five Steps 21 Aug 2013 | 05:13 pm
In this article, I will lay out what I believe to be a solid set of five first steps for SEO optimizing your new WordPress site. Of course, there is always more SEO to be done, but these five steps ar...
Is Affiliate Marketing Right For Your Business? 16 Aug 2013 | 01:12 am
Affiliate Marketing For those unfamiliar, Affiliate Marketing is a performance-based marketing strategy that rewards affiliates (or partners) for certain types of conversions (usually acquisitions or...
Pure Visibility Recognized for Exemplary Workplace Practices 14 Aug 2013 | 11:44 pm
Receives prestigious Alfred P. Sloan Award for Excellence in Workplace Effectiveness and Flexibility Ann Arbor, Mich., August 14, 2013 – Pure Visibility has been honored with the 2013 Alfred P. Sloan...
Heinz Foodservice Extends Partnership with Pure Visibility 5 Aug 2013 | 09:30 pm
Seeks to Build Upon Initial Success of PPC Campaigns Ann Arbor, Mich., July 31, 2013 – Heinz Foodservice just signed their second contract extension with Pure Visibility following the business growth...
Attribution Modeling…Crawl Before You Walk 31 Jul 2013 | 05:56 pm
With the release of the Google Analytics Attribution Modeling tool to all users, I am sure many marketers are excited but don’t know where to start. To start, you need to crawl before you walk. Start...
Advanced Location Targeting for AdWords 25 Jul 2013 | 05:17 pm
AdWords provides search marketers with many location targeting options. For campaigns promoting specific business locations, determining how to reach your target market is a crucial step in optimizing...
Pure Visibility Expanding Team, Looking to Hire 25 Jul 2013 | 01:58 am
New Hires Join the Fun at Integrated Digital Marketing Agency Ann Arbor, Mich., July 24, 2013 – Integrated digital marketing leader Pure Visibility is thrilled to announce the hiring of three new emp...
Three Reasons Your Agency Should Hire Recent College Grads 23 Jul 2013 | 09:30 pm
Alright, here’s a quick rundown of why it’s a bright idea to hire recent grads to work at your marketing agency. A lot of this comes from my own agency experience, some of it comes from logic, and som...
AdWords Ad Testing: Simpson’s Paradox and Aggregating Stats 19 Jul 2013 | 08:33 am
Typically with A/B ad testing it is necessary to aggregate statistics across ad groups in order to come up with statistically significant conclusions. Unfortunately, when doing this, if your ads are n...
The Customer Journey Brings Focus to Your Marketing Endeavors 18 Jul 2013 | 06:49 pm
Album Art Credit: Columbia Records In this brave new era of marketing, there isn’t a day that goes by without some shiny new marketing “opportunity” coming along and threatening to upend our carefull...
