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Useful Link Building Tools, Extensions & Add-ons 21 Aug 2013 | 04:42 pm
Inspired by several other blogs I have recently read and contributed to, The Conversion Optimisation Toolbox and 55 SEO Experts Reveal 3 Favourite Link Building Tools. I thought that it would be worth...
Content Strategy: Giving Your Audience What They Want 20 Aug 2013 | 01:03 pm
Developing a content strategy from scratch can be overwhelming, particularly if you don't understand who exactly you are writing for. Identifying your target audience is the first step in creating con...
Starting A Corporate Blog? 10 Essentials You Can't Miss. 16 Aug 2013 | 03:46 pm
Sit back and relax. You are about the become a master of blogs: 1. What are you going to talk about? And “what's going to be your tone of voice?” are the first two questions you have to ask yourself....
Cultural Targeting Faux Pas 15 Aug 2013 | 03:04 pm
“Cultural targeting” is a term that's drilled into translation students at university and is something that translators and localisation professionals take into account with every job they work on. B...
Friendly Errors: Making the Best of a Bad Situation 14 Aug 2013 | 02:37 pm
We can complain because rose bushes have thorns, or rejoice because thorn bushes have roses. - Abraham Lincoln Have you ever gone to get your car keys from the hook where they normally live and found...
AdWords: Small Details & Missed Opportunities 7 Aug 2013 | 12:50 pm
Working in paid search you often find it hard to switch off – every time you are presented with a results page out of work hours, it's very likely that the highly-tuned analytical mind fails to switch...
Skeuomorphism and Flat Design 6 Aug 2013 | 07:25 pm
I know this blog is jumping on the band wagon a little, but as one of the worlds biggest brands prepares to leave realistic skeuomorphic design behind on it's flagship products, it's an entirely relev...
Trimming The Fat - What Does Gmail Tabbed Inbox Mean For Email Marketers? 31 Jul 2013 | 03:15 pm
Gmail rolled out the Tabbed Inbox in early May 2013. By default, the new Gmail Tabbed Inbox displays five tabs which categorise emails on your behalf- Primary, Social, Promotions, Updates and Forum.....
Create Basecamp To-Do Items From a Google Spreadsheet 30 Jul 2013 | 08:22 pm
I recently spent a couple of hours integrating some Google Spreadsheets with Basecamp Classic using the rest API. We still use Basecamp Classic as it appears to have endeared itself to people here and...
From Translation to SEO Copywriting: A Run-Down 26 Jul 2013 | 02:19 pm
After spending a number of years working within the translation industry, I have joined the almighty QueryClick team as the resident SEO Copywriter and have been well and truly immersed in the fast-pa...
