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The Online Olympics - Social Media Takes Gold 13 Aug 2012 | 09:28 pm
This year, the Olympics was celebrated more widely than ever. People were able to view the events, keep up to date with athletes in real time, and participate in the global conversation through the ev...
The World Celebrates Madiba Day Online 25 Jul 2012 | 08:43 pm
Did you wish Madiba a happy 94th birthday? If so, how? On Facebook? Twitter? We began tracking #MadibaDay from July 1st. For 18 days, we watched as the number of online mentions of the day began t...
Computicket Goes Gaga 25 Jun 2012 | 05:35 pm
Six days ago, Big Concerts made it known to the public that a ‘Big Announcement’ would be made as to which major artist they’d be bringing next. Consumers speculated whether Adele, Madonna, and Lad...
Social Media Sizzles Steers 19 Jun 2012 | 05:30 pm
Fast food restaurant, Steers, has offered its Wacky Wednesday burger deal for years but this week’s Steers R10.00 Rib Burger special created a lot of offline and online hype. Steers’ Rib Burger ...
Conversation backing the Bok Captain 6 Jun 2012 | 10:54 pm
@michaellaemma & @staceyrumble ‘South Africa coach Heyneke Meyer said Jean de Villiers would captain the Springboks in a three-Test series against England in June’. This is just one of the 1 973 ment...
Rich Data : The Competitive Edge 10 May 2012 | 09:10 pm
A large number of companies are realizing that they have a promising source of revenue at their fingertips: their existing content assets. While this information is packaged as print and online media...
Interviewing a Digital Native 10 May 2012 | 08:15 pm
"I don’t think brands can afford the luxury of ignoring social [data] these days," John Beale stated in a recent interview. As the head of strategy at Cerebra Communication, John has had years of expe...
Tutorial: How to Identify Risks and Opportunities in BrandsEye 10 May 2012 | 06:21 pm
@staceyrumble A common request from clients is how can they identify risks and opportunities from the data in their BrandsEye account? As a result I thought I’d put together another BrandsEye tutoria...
Fast Decisions makes for Famous Brands 10 May 2012 | 03:37 am
We’ve all heard of FNB’s @RBJacobs persona on Twitter, the FNB guy who is there to help you out in times of dire straits when a bank isn’t doing its job (Do they ever?). Today, he’s a prime example of...
Learning from data to complement your online strategy 10 May 2012 | 03:31 am
Understand your brand’s limitations and be inspired by consumer engagement to enhance your online strategy. In an online space where most strategists learn from their consumers by actively engaging ....
