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Why friendships don’t just “happen” but why they matter 21 Aug 2013 | 03:08 am
I’m going to get a little woo woo on ya, today. So turn off your iPhone and stop setting the world on fire for a sec, my go-getter. Your soul is made for connection. Much like hunger tells you when yo...
Sales page and email copy that works – minus the sleaze. A chat with Felicia Spahr 13 Aug 2013 | 08:00 pm
“How do I sell my stuff without sounding sleazy?’ This seems to be the question du jour. But c’mon everyone: relax. Before you think you need to turn to a life of ill repute with clients who go by num...
4 tips to create magnetic brand messaging 6 Aug 2013 | 07:00 pm
How can you engage and delight your audience without sounding like everyone else? Brand is communicated through more than just a pretty logo. It’s actually communicated in three important ways: visual...
Defining your target market? Channel your inner Aaron Sorkin 30 Jul 2013 | 08:00 pm
What can the screenwriter of such TV and movie hits as West Wing, The Social Network and my new obsession The Newsroom teach you about defining your customer niche or target market? A heck of a lot. D...
Ouch! 7 ways to deal with criticism 16 Jul 2013 | 08:00 pm
As many of you know, this summer I’m on sabbatical as I take a 5-week summer acting congress with San Francisco’s American Conservatory Theater (A.C.T.), one of the most renowned theaters and actor tr...
Stuck in neutral? 4 ways to reboot your business and rekindle your fire 9 Jul 2013 | 07:00 pm
Ah, the first blushes of entrepreneurial love. The romance! The energy! But what happens when the passion fades and the reality of demanding customers/clients, overwhelming marketing options and painf...
8 unexpected places to find your next client or customer 2 Jul 2013 | 08:00 pm
It’s simple. If you solve a pressing problem or have a story to share that moves, ignites, provokes, heals or amuses people, you can find your tribe. The first step is that you have to really believe ...
3 reasons why you should care about your brand strategy 25 Jun 2013 | 07:00 pm
I was so proud to see that a past Red Slice client, Talent Technology, recently officially rebranded the entire company as Talemetry, which was the brand we created initially for their successful flag...
How to use video and social media to boost your brand: A chat with Amy Schmittauer 18 Jun 2013 | 07:00 pm
Today’s digital economy has introduced us to countless people I like to call “artsy-techies.” They geek out on things like hosting options, social media network features and today’s audio/video/web te...
The secret to differentiating your brand? You. 11 Jun 2013 | 07:00 pm
“Be yourself; everyone else is already taken.” – Oscar Wilde (Tweet!) What makes your brand, business or creative endeavor uniquely you? When we’re insecure teens, it seems easiest to just copy s...
