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Shortlisted for Wirehive 100 ‘Best Use of Social’ 27 Aug 2013 | 06:28 pm
We’re on a bit of a roll with awards at the moment, having just found out that we’ve been shortlisted for the Wirehive 100 in their ‘Best Use of Social’ category. Of course, we’re not counting our ch...
Social media engagement is not a social media strategy 22 Aug 2013 | 05:14 pm
When business social media integration was in its infancy, you would often hear the phrase “conversation is everything”. Such things as monitoring output, marketing unification, even echoing a busine...
Britain’s Best Office Dog to feature in Amazon bestselling book 19 Aug 2013 | 08:19 pm
Following on from the news a couple of weeks ago that our ‘Britain’s Best Office Dog’ won an award for ’Best Use of Facebook in a Content Marketing Program‘ in the global Content Marketing Awards, we’...
5 ways to use Facebook Page Insights 16 Aug 2013 | 01:56 pm
Facebook pages offer useful insights data, and recent changes have improved what we can see. Here are five highlights. You need to be a page admin to see the Insights. When you visit your Facebook pa...
Social media and cyberbullying: What should be done? 15 Aug 2013 | 02:36 pm
I’ve taken over the Vertical Leap Twitter account today (Red Rocket Media’s sister brand) and I’ll admit it, this morning I had a bit of a rant. Each morning I do a search for ‘social media’ on Googl...
Newsjacking: Are you for or against? 13 Aug 2013 | 03:52 pm
Last week, a debate took over Red Rocket Media that generated a great deal of interest. It concerned irrelevant content and – notably – newsjacking. Some rated it, claiming there was no such thing as ...
Google In-Depth: search engine giant embraces deeper analysis 8 Aug 2013 | 05:31 pm
The announcement of Google In-Depth is a treat for more traditional journalists and brands that see the value in producing articles of real profundity. It’s an admission that people are not always loo...
Social media lessons from the Pope 8 Aug 2013 | 02:35 pm
Regardless of whether you have a faith or not, I believe we can learn from the Pope about social media. Any organisation can use social media The Catholic Church is one of the world’s oldest institu...
Make the connection: Facebook Groups and Google+ Communities 7 Aug 2013 | 02:49 pm
Recently I’ve become reacquainted with Facebook Groups via a new interest of mine in my personal life. It really has opened my eyes as to just how much interaction and visibility that groups can bring...
Fake fans, real problems – a reaction to Channel 4′s Dispatches 6 Aug 2013 | 04:44 pm
Depending on who you are, Channel 4′s Dispatches: Celebs, Brands and Fake Fans either came as a total shock, or just confirmed what you already suspected – that some brands and agencies are engaging i...
