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Accountancy firms can make much more of testimonials. Here’s how… 3 Jul 2013 | 07:03 pm
The best testimonials do not talk about what you and your accountancy firm did for a business. The best testimonials talk about the value your firm delivered. Or rather the value your client received ...
Does marketing to a niche work for accountancy firms? 26 Jun 2013 | 07:10 pm
The most profitable firm I work with (£360,000+ per partner profits) focuses on one niche. The fastest growing firm I work with (expecting £250,000+ in new fees this year – 25% of fee growth) focuses...
More sales opportunities for your accountancy firm will bring you growth… 19 Jun 2013 | 05:53 pm
This four-page report on ‘proof’ has been written for business owners who want more sales, it is aimed squarely at accountancy firms too. Here’s why this report is relevant to accountancy firms: I’m ...
Should accountants (trusted advisers) ever interrupt people with marketing material? 7 Jun 2013 | 04:42 pm
One firm we work with has categorically stated they never want to interrupt a prospect with their marketing. They have challenged us to help them develop a permission based marketing only approach to...
Accountants already know the power of guarantees don’t they? 14 May 2013 | 06:49 pm
We’ve just been finishing off a 4-page Business Bitesize report on the power of proof. It’s as relevant to accountants as it is to your business owner clients. In short… If prospective clients doubt y...
Make your accountancy firm’s message simple and you’ll win more clients for your accountancy firm… 9 May 2013 | 03:06 pm
Make the marketing message about your accountancy firm complicated and you won’t win more clients! The article below, about your marketing message, is a powerful one. It shows us how important deliver...
Partners of an accountancy firm prove the power of good process… 30 Apr 2013 | 02:25 pm
Yet again a meeting with the partners of an accountancy firm prove the power of good process – in this case good meeting habits. A meeting pack for every client and prospect meeting. A well thought o...
Your accountancy firm’s customer experience determines your firm’s profits, capital value and growth 30 Apr 2013 | 02:24 pm
Here’s an article with some solid research into the value and power to your firm of a high-grade – you might call it ‘remarkable’ – customer experience. Specifically, the customer experience your fir...
How do you bring your accountancy firm’s brand to life through facebook? 29 Apr 2013 | 06:32 pm
Carolyn Everson is one of the worlds most influential social media people – she’s head of global marketing at Facebook. In this brief 3 minute video she shares a couple of valuable insights into the j...
Marketing your accountancy firm requires change just to keep up with the speed of change in today’s business world – but change is tough! 29 Apr 2013 | 06:21 pm
However, Jerry Sternin clearly proves change is possible anywhere, including your business! What Jerry achieved with Save The Children in Vietnam is an inspiration to any accountant who thinks change...
