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Site Performance: The Achilles’ Heel of a Successful Web Launch 23 Aug 2013 | 03:00 pm
Marketers are best known for their creative approach to making a site appealing, beautiful, and welcoming to the end user. Let’s face it, who wouldn’t want to enter a site that has a banner graphic th...
It’s Not You, It’s Me: Telecoms Changing Relationship With Customers 20 Aug 2013 | 03:00 pm
Today’s consumers are accustomed to choice. We can buy one song instead of the whole album. When we need software that can help us accomplish a task, we can pick from millions of free or low-cost apps...
Social Commerce Rises from the Dead 13 Aug 2013 | 05:00 pm
The marriage of e-commerce and social media was heralded a year or so ago as “the next big thing,” and brands like 1-800-Flowers and Levi’s were lavished with positive press at the time of their socia...
Google | Quality Score Reporting Change 1 Aug 2013 | 11:00 pm
Upcoming changes to Google’s Quality Score metric will lead to improved transparency, consistency and actionability across Google AdWords accounts. The announcement came via the official AdWords Blog ...
Mobile Marketing: Engaging with the Millennial Generation 22 Jul 2013 | 07:45 pm
Millennials are the mobile generation. They are the first generation to come of age during the digital revolution, making them early adopters and heavy users of connected devices. In fact, 72% own a s...
Leveraging Digital Media to Bring in Grade A Leads 8 Jul 2013 | 09:04 pm
It’s a recurring challenge we are consistently hearing from our Distribution and Manufacturing clients and prospects: the need for marketing to generate not only more and more leads but higher quality...
Responsive Now 2 Jul 2013 | 02:32 am
The web is a fast paced place, where the landscape changes every second. Search Engine Watch just published an article I wrote on responsive design, the rapid growth of front-end frameworks and the p...
Did Google Penguin 2.0 Hit your Site? Rosetta’s Clients Saw a 7% Lift in Rankings Post Penguin 2.0 28 Jun 2013 | 10:19 am
What Happened? On May 22nd, 2013, Google released the next generation of the Penguin algorithm update, Penguin 2.0. This update is the fourth iteration of Penguin updates from Google and is aimed to ...
CMO.com Guest Post: The Race to the Middle 26 Jun 2013 | 01:27 am
As consumer expectations for seamless experiences increase, the technology and processes used by marketers to meet those expectations are struggling to catch up. Delivering the relevant, timely, and p...
The Evolution of Marketing 13 Jun 2013 | 05:00 pm
Rosetta leads the Customer Engagement Agency pack with Personalized Lifecycle Management (PLM), as discussed by Mark Taylor in this article from DM News. Read More
