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7 Ways to Cut the Cost of Sales 16 Aug 2013 | 05:46 pm
Here are seven 7 ways to reduce the cost of sales, without reducing revenue: Examine each customer's profile. Note their profit margin and whether they and their industries are growing. Determine wha...
Why people buy from you AND how to make more sales 26 Jul 2013 | 05:53 pm
There are a number of things, which motivate people to buy from you or hire your services. This post covers maybe the most important. It’s for those of you who sell products or services to businesses....
What If How You Sold Was as Important as What You Sold? 12 Jul 2013 | 06:04 pm
So, for starters, the title to this post poses a bit of a trick question because significant research suggests it is in fact a fact. Buyers have become so adept at doing initial purchase research tha...
Get Passionate: 3 Great Ways to Monetize on Facebook 21 Jun 2013 | 05:53 pm
Facebook’s platform changes quite often. The constant changes can make us forget what we already knew or just feel like giving up. Facebook can be frustrating. So let’s go over some quick points you m...
Cold Calling Tips for Better Cash Flow 7 Jun 2013 | 05:42 pm
Mention cold calling to a bunch of entrepreneurs and most will grimace as if they were in pain. I get it. The one time I tried to do some cold calling, I failed miserably. I could not make myself get ...
What everybody needs to know about Value and Trust 17 May 2013 | 05:45 pm
If you want to make more sales or attract more high quality clients, you need to understand the following marketing fact: If a prospective client sees enough value in your service and they trust you t...
Sales Is a Function of Marketing Pure and Simple 26 Apr 2013 | 05:57 pm
Over the years one of the great breakdowns in many of the small businesses that I’ve worked with lies in area of sales. Now it might be tempting to conclude that what I referring to is a lack of sales...
How to Get Your Company Selling More 3 Apr 2013 | 05:53 pm
Every company wants to sell more. As a copywriter you would expect me to harp on about how the copy across all your marketing materials is essential if you want to engage and encourage your customers ...
7 Obligations of the New Sales Manager 22 Mar 2013 | 04:58 pm
I’ve been spending some time writing about how the job of sales has changed dramatically over the last few years. In recent posts I outlined what I called the Disciplines of the New Sales Professional...
The 7 Essential Practices of the New Sales Professional 1 Mar 2013 | 07:28 pm
Last week I wrote about what I called the Disciplines of the New Sales Professional. What I was describing more than anything was a mindset shift or maybe even the strategic approach to sales that mus...
