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Why I Still Love Conjoint 28 Jan 2011 | 04:16 am
Conjoint analysis, also referred to as discrete choice, has been in use for decades. What has led to its popularity? Why does it keep researchers, academicians, and research end-users engaged? In shor...
Using Discrete Choice and MaxDiff to Spend HR Dollars Wisely 1 Sep 2010 | 10:15 am
Especially in times of shrinking budgets, it is critically important to allocate benefits dollars wisely. Human Resources departments have the opportunity to use customer-focused approaches to maximiz...
Asking Discrete Choice Questions When the Answer is, It Depends 31 Jul 2010 | 10:23 am
When business decision-makers look at conjoint and discrete choice model output, how should the share results be interpreted and used? In this post, we share our thoughts about preference share and ma...
Using Share Predictions from Conjoint and Discrete Choice Models 29 Jun 2010 | 01:58 am
When business decision-makers look at conjoint and discrete choice model output, how should the share results be interpreted and used? In this post, we share our thoughts about preference share and ma...
MaxDiff: A New Way to Prioritize Benefit Statements 4 Jun 2010 | 02:23 am
MaxDiff is a powerful tool for prioritizing benefit statements based on relevance to your customers. MaxDiff helps you create a winning positioning that will resonate with your target market.
Aligning Your Line: Using Conjoint Analysis to Create and Manage 30 Apr 2010 | 10:36 am
It is common to think about using conjoint / discrete choice to configure products and test pricing, but it also extremely useful for finding opportunities to shrink product lines, testing whether add...
Predicting Revenue from Conjoint Results 11 Mar 2010 | 06:21 am
Conjoint analysis is a powerful tool for predicting market reaction to changes in existing products or services or completely new products. But how well do conjoint model results translate into real w...
Comparing Apples and Oranges 23 Feb 2010 | 04:28 am
Discrete choice lets you understand how your market makes relevant apples to oranges comparisons.
Segmenting for Success Part II 17 Feb 2010 | 04:10 am
Segmenting for success in both consumer and B2B markets means going beyond traditional segmenting variables, such as demographics or company type, and focusing on needs, attitudes and lifestyle.
Segmenting for Success Part I 12 Feb 2010 | 11:28 am
Segmenting for success in both consumer and B2B markets means going beyond traditional segmenting variables, such as demographics or company type, and focusing on needs, attitudes and lifestyle.
