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The Importance of Leveraging Diverse Vocabularies PPC Marketing 26 Jun 2013 | 05:19 pm
I would say one of the biggest misconceptions of the use keyword tools and research is forgetting about the interpretation of the searching behaviors. Understanding how people talk and translating the...
Law Firms Using PPC Marketing to “Cash in” on Carnival Cruise Line Disaster 27 Feb 2013 | 11:32 pm
Ahh, the power of PPC Marketing at its best and Carnival Cruise Lines is not only “missing the boat” with its own lack of Reputation Management, they are also dealing with Law Firms trying to “cash-in...
The NRA Reloads on PPC Marketing To Protect 2nd Amendment 11 Jan 2013 | 11:45 pm
In a Nutshell, The NRA (National Rifle Association) is leveraging PPC Marketing to help them increase membership and reinforce it’s base to protect the 2nd Amendment Rights. Regardless of politics and...
The NHL Needs a PPC PowerPlay For Reputation Management 9 Jan 2013 | 06:56 pm
Regardless if you are a Fan of the NHL or just your local NHL Hockey Team, the league in general has taken a bad PR beating. Whether it’s the Owners or the NHLPA, ones thing is certain. The NHL is bac...
Can PPC Marketing Determine the Winner of the 2012 Presidential Election? 11 Oct 2012 | 01:39 am
Ever wonder if PPC Marketing could be a viable barometer on who’s going to win the election, at least from a Savvy-ness perspective? Well, that is tough to prove. However what is not hard to identify,...
Essential eBook for all PPC Marketers with Text Ad Writing Fatigue 4 Oct 2012 | 12:08 am
After doing PPC Marketing for over 10 years, one of the biggest time consuming and exhaustive challenges is writing ad copy for thousands of Text ads, especially within the character limits available....
Romney Campaign Shows Lack of Consistency in PPC Marketing 3 Oct 2012 | 11:15 pm
Ahead of the first 2012 Presidential debates, for those of us that live and breathe in the PPC World, the campaign team for the Republican Candidate Mitt Romney is showing rather strange inconsistenci...
Hey Bing Ads, C’mon Get “Coupon Happy” 26 Sep 2012 | 01:07 am
After receiving a plethora (love that word) of Adwords Coupons through Google Engage and other offers, it occurred to me that Microsoft is a little “frugal” when it comes to giving away coupons to new...
Controlling the Adwords Recommendations Madness (NSFW) 14 Sep 2012 | 10:13 pm
Warning, this post is NSFW (Not Suitable for Whiners). Advertisers who are new to PPC or feel that they have been burned in the past by listening to Google’s Recommendations, need to stop whining and ...
adCenter Finally “Comes of Age” with New Agency Enablement Feature 30 Aug 2012 | 07:17 pm
I know it might be a little late to the game, but adCenter recently announced on August 15th, they announced their new Agency Enablement feature that will make account management of adCenter campaigns...