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Google Rolls Out AdWords Express Coupons 18 Nov 2011 | 04:42 pm
- “Growing your business just got easier: Here’s $100 to try AdWords Express” Google is sending out $100 AdWords Express Coupons, further undercutting their distribution partners like Yodle and Reac...
How Do Businesses Get To The Top Of Google? An Online Marketing Case Study 16 Nov 2011 | 05:16 am
The question, “How do businesses get to the top of Google” is the most common question I am asked. Nobody can guarantee top placement in the “FREE” sections (Google local business listings and natura...
Google: Sucks = Reviews 10 Nov 2011 | 03:32 pm
Google uses a system of categorizing terms that are identified as synonymous or frequently associated with each other to interpret the meaning of content. This system is called Latent Semantic Indexi...
The Truth About Hyperlocal Advertising 26 Jun 2011 | 05:08 am
Hyperlocal advertising was conceived as the next logical step for local businesses to connect with the residents and other small business owners in neighborhood communities. The explosion of social m...
Google Sitelink & Location Extensions: A Brand’s BFF 8 Sep 2010 | 03:30 am
For brand management, PPC (pay-per-click) advertising in Google is no longer a consideration, it is a mandatory practice for two reasons: To capture high-converting search traffic looking specificall...
Is Google Legally Liable For Defamatory Reviews In Google Maps Business Listings? 3 Sep 2010 | 04:31 am
All types of shenanigans take place in the Reviews Sections of Google business listings, aka, Google Places pages. The example below will likely shock the leadership and management of brands with a lo...
How Google Is Forcing Local Business Brands Into The Front Lines Of Social Media 23 Aug 2010 | 09:25 am
Google is on a mission. They are replacing the usefulness and popularity of a relic known as the “Yellow Pages.” The name and concept of “Yellow Pages” came about in 1883, when a printer in Cheyenne...
What Are ‘Optimized’ Google Business Listings? 8 Jun 2010 | 05:14 am
How can we get our Google business listing(s) to rank at the top of Google’s local business results for targeted searches in the city we do business in? When it comes to optimizing your Google busine...
Need Help With Your Local Business Listings? Get Your FREE Report Today! 2 May 2010 | 12:31 pm
Accurate business listings in the search engines, internet yellow pages, and interactive business directories allow customers and important contacts to find you. Local business listings optimized for...
The Google Local Search Marketing Opportunity For Small Business, 2010 15 Apr 2010 | 12:31 pm
This article is designed to arm SMB’s with insights that will better help them understand the local search marketing landscape on Google. As a local online marketing consultant, it is important for m...
