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Gatsby 1920s Style Has Us Roaring! 8 Aug 2012 | 03:30 am
(if video does not load immediately, please refresh your browser, thanks!) We’re super bummed that our most anticipated movie event of the year–Baz Luhrmann’s The Great Gatsby, obviously–has been push...
Share Your Store-y: Holli Hillman of CARGO 7 Aug 2012 | 12:00 am
August is the best month for those last summer activities before September rolls around–hanging out at the beach all day, icy drinks, and wearing out your cutoffs are all a must. But for us at ShopTok...
When Fashion Meets Charity, Spending is Sweeter. 6 Aug 2012 | 10:00 pm
In today’s wavering economic times, leisurely purchases are becoming rather intermittent. It is understandably harder to just go out and buy something simply for the want rather than the need. However...
Top Seller of the Week: Big Star Blue Jeans 4 Aug 2012 | 06:12 am
As we head into fall buying, it’s time to consider carrying a major staple of most wardrobes: the blue jean. This week’s Top Seller at ShopToko is Big Star, and it’s easy to see why. The line loves cl...
Future Innovation in Retail 4 Aug 2012 | 12:39 am
Remember that old adage, the customer is always right? Well, according to WWD, innovators in the retail industry are taking this one step further, with more customer involvement than ever before as se...
VIDEO: Code Red – Create Fiery Displays that Spark Sales in Your Store 4 Aug 2012 | 12:27 am
ShopToko’s own Jeanne McPhillips Dolan shows you how to merchandise red in your store. We’ve brought you bags by Moyna NY and Torregrossa, scarves by Belgo Lux, and dresses by Carrie Hammer, Kahri by ...
Pinterest Trend of the Week: ShopToko’s Most Pinned Products 3 Aug 2012 | 02:00 am
Businesses want to deliver their message and consumers want businesses to listen to their needs. Today, with social media, businesses and consumers have the ability to communicate better than ever. As...
Retail 101: Pinterest for Independent Retail Boutiques 2 Aug 2012 | 10:00 pm
We’re excited about the new magazine Retail Minded, aimed at indie retailers and full of tips and tricks for running your store more easily and successfully. One of the articles that caught our attent...
Merchandise by Color: How to Rock Reds in Your Shop 1 Aug 2012 | 01:05 am
Code Red! We have a fashion emergency–our looks are too hot to stay on the shelves! This week at ShopToko we’re focusing on all things fiery for fall. Though the color is often associated with Valenti...
The New Rules of Retail by Michael Dart and Robin Lewis: the Presentation 31 Jul 2012 | 04:00 am
Recently, Michael Dart, consultant and author, spoke at the Fashion Institute of Technology about his book The New Rules of Retail: Competing in the World’s Toughest Marketplace, which he co-wrote wit...
