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Nobody walks in LA: a city in need of branding 21 Aug 2013 | 07:37 pm
“You what? You walk to work?” This is the typical response I get when explaining my daily commute to Siegel+Gale’s Los Angeles office. Although thousands of miles of sidewalk parallel our streets an....
Content is queen 14 Aug 2013 | 11:31 pm
The phrase "Content is king" has become the go-to sound bite for emphasizing that original, user-focused content should be the foundation for building any digital experience. While I wholeheartedly be...
What if I told you… Lessons in storytelling from ESPN 8 Aug 2013 | 07:30 pm
What if I told you that brands could learn everything they need to know about storytelling by watching ESPN?
Tales of the Simplicity Sleuth: The case of the casino brand breakdown 7 Aug 2013 | 03:00 pm
Shielding my eyes, I duck into the casino. By now I’m used to the cacophony, but the lights still get me from time to time. I’m looking for someone, a shady character in a green fedora. I don’t kn...
Creating great experiences through art 25 Jul 2013 | 08:57 pm
The Museum of Modern Art is known for its famous works of art from the late 19th and early 20th centuries: Van Gogh’s Starry Night, Dali’s The Persistence of Memory, Picasso’s Les Demoiselles d’Avigno...
A name fit for a King 24 Jul 2013 | 09:36 pm
Will he be Francis, after Kate's father and grandfather's middle name? Philip, after his great-grandfather? Or perhaps Spencer, in a tip to his late grandmother Diana?
Customer experience in plain language—branding and finance’s problem with jargon 24 Jul 2013 | 07:23 pm
Before I worked in branding, I worked in finance. And while they’re two completely different disciplines, there are surprisingly a lot of similarities between the two. Both engage in deep dive analysi...
Does News Corp. need a fresh face? 16 Jul 2013 | 03:00 pm
It’s splitsville for News Corporation. On June 28, the publishing and entertainment entities of Rupert Murdoch’s media behemoth, officially parted ways. In the name of simplification (and, of course, ...
Moving from the “What?” to the “Why?” in China 11 Jul 2013 | 03:00 pm
Having worked for more than 10 years in the creative industry in mainland China, I’ve recently noticed that the country is moving from a production-based to an innovation-based economy. This is fueled...
What I didn’t hear at Forrester’s Customer Experience Forum 10 Jul 2013 | 03:00 pm
The Forrester Customer Experience Forum is an event that we’ve showcased at numerous times in the past. It provides a great opportunity to meet key executives from a wide range of industries, includin...
