Simon-law - simon-law.com - Another Planning Blog...
General Information:
Latest News:
Creativity in the time of Big Data… 17 Aug 2013 | 04:05 pm
Talking to Miami Ad School students for the third year, it felt time to change the topic. This talk covers thoughts around Big Data, Addressable Media and Creativity, leading into a look at Facebook ...
Cannes Lions Review… 16 Jul 2013 | 06:17 pm
DigitasLBi have produced a fantastic summary of what won at Cannes – and it’s one of those “must see” presentations. Embedded below, or available here on Slideshare… 2013 #Canneslions Review by Digit...
A brief for briefing… 6 Jul 2013 | 09:48 pm
As a planner, it’s little surprise that I like an ad about briefing! Still, this is a good read… Thanks to the talented team at JKR. It’s written from a designers point of view, but the points are tru...
Smart stuff… 29 Jun 2013 | 09:21 pm
The ad that surprised everyone at Cannes… as pointed out by AdWeek – lovely little spot.
Designed by Apple in California… 21 Jun 2013 | 02:44 am
Good to see them back on form… lovely work:
Cheetahpult Genius… 23 May 2013 | 06:59 pm
Love this – smart use of YouTube, but then made even smarter using a link from your phone to the screen. Fiendishly difficult, but superbly addictive. Great work on Cheetos from Goodby Silverstein.
Vote for the most moving viral… 24 Mar 2013 | 10:58 pm
Ad Age are running a vote on which of the below is the most moving viral of the year – so go vote here. Winner gets announced at the Ad Age Digital Conference, April 16th/17th. It’s a tough choice, bt...
Social Fight Club… 15 Feb 2013 | 09:02 pm
Fantastic live data site for UFC. There’s lots of examples of people visualising the flow of data around brands at the moment – including a number of more static images created after the fact, like th...
Final post on Super Bowl 2013 – my 3 favourite ads… 10 Feb 2013 | 12:25 am
There’s a lot I liked this year. And some controversial ones too: I’m not sure that Audi’s prom guy was brave or just out of order. GoDaddy managed to stir controversy as usual. And VW was accused of ...
Super Bowl in a YouTube world… 10 Feb 2013 | 12:09 am
(Image source: Tom Fishburne – The Marketoonist) YouTube views of Super Bowl Ads Now we’re almost a week from Super Bowl Sunday, I thought I’d see what’s getting viewed on YouTube – and compare that...
